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- Tasks: Lead brand and digital strategies for luxury skincare and beauty tech, driving growth and innovation.
- Company: Join a dynamic, high-growth company in the luxury health and beauty sector.
- Benefits: Competitive salary, creative environment, and opportunities for professional development.
- Why this job: Make a real impact in a thriving industry with renowned global brands.
- Qualifications: 8-12+ years in consumer marketing, strong digital skills, and leadership experience required.
- Other info: Fast-paced, entrepreneurial culture with exceptional career growth potential.
The predicted salary is between 43200 - 72000 £ per year.
This is an exciting opportunity to join a thriving brand building disrupter in the Health, Wellness and Beauty sector that has seen +100% growth YoY. This role is ideal for an accomplished consumer brand and digital marketing leader who can drive acquisition, brand elevation, commercial performance and AI-enabled marketing optimisation. Harpar Grace International is a high-growth luxury skincare and beauty tech business representing globally renowned brands including iS Clinical Cosmeceuticals, RevitaLash Cosmetics, Totally Derma, and Déesse PRO. The Director of Brands & Digital will define and execute the brand, digital, and AI transformation strategy, strengthening market position, and accelerating customer acquisition. Responsibilities span brand management, digital marketing, performance marketing, CRM, content strategy, digital platforms, and customer experience. The ideal candidate is commercially minded with deep experience in consumer marketing, digital growth, brand building and the application of AI tools to drive efficiency, creativity, and decision‑making. Experience in beauty, aesthetics, or wellness is beneficial but not essential.
MAIN ROLE & RESPONSIBILITIES
- Brand Strategy & Leadership
- Lead the end-to-end brand strategy, ensuring consistent positioning across all channels.
- Oversee brand architecture, visual identity, tone of voice, and governance.
- Deliver brand campaigns that drive awareness, affinity, and loyalty.
- Use audience insights, market analysis, and competitor benchmarking to inform strategy.
- Utilise AI‑powered insight tools to strengthen brand tracking, sentiment analysis, and competitive intelligence.
- Digital Strategy & Innovation
- Own the digital acquisition strategy with accountability for lead generation, prospecting, and CRM growth.
- Build and optimise lead‑generation funnels across paid social, search, affiliates, and partnerships.
- Lead CRM segmentation, automation, nurture journeys, and re‑engagement.
- Drive social commercialisation, using social platforms as core acquisition and conversion channels.
- Oversee digital performance metrics (traffic, leads, conversion, CAC, ROAS) and ongoing optimisation across SEO, SEM, social, CRM, and email.
- Ensure websites and digital tools support conversion, retention, and scalable growth.
- Champion innovation through testing new platforms, tools, and data‑driven methodologies.
- Integrate AI tools across the digital ecosystem.
- Marketing & Content
- Oversee integrated marketing campaigns across offline and online channels.
- Drive content strategy—ensuring compelling storytelling across brand, product, and corporate channels.
- Ensure all marketing activity is insight‑led and delivers measurable impact.
- Leadership & Collaboration
- Develop and lead a high‑performing brand, digital, and content team.
- Partner with cross‑functional teams to ensure commercial and strategic alignment.
- Manage external agencies and partners to deliver high‑quality output.
- Embed an AI‑enabled culture across the organisation, supporting responsible use and capability uplift.
- Commercial & Performance Management
- Develop and execute sales strategies across D2C, retail, etailers, and marketplaces.
- Own dashboards, KPIs, and analytics related to brand and digital performance.
- Manage marketing budgets efficiently with a focus on ROI.
- Provide regular performance reporting and strategic recommendations.
KEY SKILLS & EXPERIENCE
- 8–12+ years’ experience in consumer goods and/or consumer services, with strong experience in brand building, digital growth, and commercial marketing.
- Proven experience driving digital acquisition, lead generation, CRM, and performance marketing.
- Strong experience in ecommerce and D2C channels; Shopify expertise essential.
- Strong understanding of CRO, UX, SEO, segmentation, and lifecycle marketing.
- Experience using GA4 or equivalent analytics tools.
- Proficiency with ESPs such as Klaviyo.
- Strong data‑driven decision‑making skills.
- Excellent leadership, communication, and stakeholder management.
- Strong commercial acumen with experience managing budgets.
- Experience using AI tools for marketing, analytics, content generation, automation, or customer journey optimisation.
- Understanding of AI governance, accuracy validation, and responsible implementation within marketing and commercial functions.
- Experience in Beauty, aesthetics, or wellness is beneficial but not essential.
Personal Attributes
- Strategic thinker with strong creative judgement.
- Innovative mindset with a passion for continuous improvement.
- Highly collaborative with strong influencing skills.
- Results‑driven and commercially focused.
- Thrives in a fast‑paced, entrepreneurial environment.
Success Measures
- Lead generation volume and quality.
- Digital marketing performance (traffic, conversion, engagement, CAC, ROAS).
- Brand awareness, equity, and advocacy.
- CRM growth and lifecycle performance.
- Campaign ROI and commercial contribution.
ABOUT THE COMPANY AND BRAND
Harpar Grace International is a privately owned, entrepreneurial, dynamic and passionate company founded in 2013, specialising in the development, distribution and management of luxury, cosmeceutical, spa and retail brands. The company continues to achieve exceptional year‑on‑year performance and the team is rapidly expanding to support the ambitious growth of the company and brand portfolio. Harpar Grace are the exclusive distributors for iS Clinical Cosmeceuticals, RevitaLash Cosmetics, and Totally Derma Nutraceutical drink supplement throughout UK & Ireland and appointed distributors for the iS Clinical brand within 22 Caribbean countries, as well as global brand owners for Déesse PRO LED Light therapy brand.
Director of Brands & Digital – Luxury Skincare & Beauty Tech in Andover employer: Harpar Grace International
Contact Detail:
Harpar Grace International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Brands & Digital – Luxury Skincare & Beauty Tech in Andover
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beauty and wellness industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements in brand strategy and digital marketing. Include case studies of successful campaigns you've led, especially those that involved AI tools. This will make you stand out when applying through our website.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their market position and think about how you can contribute to their growth. Be ready to discuss how your experience aligns with their goals, especially in driving customer acquisition and brand elevation.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in leaving a positive impression. Mention something specific from your conversation to show you were engaged and are genuinely interested in the role. And remember, apply through our website for the best chance!
We think you need these skills to ace Director of Brands & Digital – Luxury Skincare & Beauty Tech in Andover
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Director of Brands & Digital. Highlight your experience in brand building, digital marketing, and AI tools. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about luxury skincare and beauty tech. Share specific examples of your achievements that relate to the responsibilities outlined in the job description.
Showcase Your Digital Savvy: Since this role is all about digital strategy, make sure to highlight your experience with digital acquisition, CRM growth, and performance marketing. We love seeing how you've used data-driven insights to drive results!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Harpar Grace International
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands represented by Harpar Grace International. Understand their unique selling points, target audiences, and recent campaigns. This knowledge will not only impress your interviewers but also help you articulate how you can elevate these brands further.
✨Showcase Your Digital Savvy
Given the emphasis on digital marketing and AI tools in this role, be prepared to discuss your experience with platforms like Shopify, Klaviyo, and GA4. Bring examples of successful digital strategies you've implemented, focusing on lead generation and CRM growth, to demonstrate your expertise.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to brand strategy or digital performance. Think through potential scenarios in advance, such as optimising a campaign or integrating AI tools, and outline your thought process and decision-making criteria.
✨Emphasise Collaboration and Leadership
This role requires strong leadership and collaboration skills. Be ready to share examples of how you've led teams or worked cross-functionally to achieve commercial goals. Highlight your ability to foster an AI-enabled culture and how you've managed external partnerships effectively.