Harpal Clinic, London
Commitment: Daily or as required up to 16 hours per week
Location: Hybrid - mainly remote, with occasional clinic visits in London for content creation and key events (e.g., launches, practitioner event evenings)
Contract: Fixed-term freelance contract for six months (possibility of extension) subject to a mutually aligned vision and satisfaction
Fee: £30 per hour, invoiced monthly
About the role
Harpal Clinic is looking for a creative freelance communicator to manage and grow our presence across Instagram, TikTok, and Facebook. A knowledge of linked in will be a bonus.
Our content focuses on functional medicine, hormone health, and longevity medicine. You will translate complex medical concepts into clear, engaging, and educational content.
You will report to our Community Manager for tone guidance and content sign-off, while collaborating with the broader clinic team for insights and expertise.
What you'll deliver
- A monthly content calendar, agreed in advance with the Community Manager.
- Regularly published content across Instagram, TikTok, and Facebook, adapting articles, FAQs, and team insights.
- Short-form video as a core format: educational Reels/TikToks filmed with the team (explainers, myth-busting, FAQs), edited in CapCut or similar with on-screen text and captions.
- Shareable carousels, including step-by-step guides, checklists, and research summaries.
- Interactive Stories (polls, quizzes, question boxes) to boost engagement and audience research.
- Compelling hooks, captions, cover images, trending audio, hashtags, and Collab posts where appropriate.
- Social analytics tracking (Instagram, TikTok, Facebook) to refine the content strategy based on performance.
- Consistent brand voice: warm, knowledgeable, approachable, and thoughtful with light humor.
- Periodic clinic visits to capture content and build team relationships, adhering to patient consent procedures.
- Engagement with relevant accounts and conversations to build an interested, engaged community.
- Community management and comment monitoring on working days, escalating clinical or urgent patient inquiries to the team.
- Weekly performance reports tracking reach, engagement, saves, follower growth, and inquiries.
- Compliant educational content that avoids promoting prescription-only medicines or unsupported treatment claims, flagging sensitive content for clinical review.
What we're looking for
- Demonstrated experience or strong interest in evidence-based health and wellbeing.
- Strong writing skills and the ability to make complex subjects accessible without exaggerating or losing their meaning.
- Deep understanding of Instagram, TikTok, and Facebook growth tactics (saves, shares, watch time), backed by portfolio examples or personal projects.
- Confidence in filming and editing short video on a phone.
- An eye for clear presentation and familiarity with Canva or similar tools.
- Good organisation, initiative and the ability to deliver to an agreed publishing schedule.
- Sound judgement around sensitive health topics and patient privacy, alongside a willingness to ask questions and respond to feedback.
Familiarity with UK medical advertising guidelines on social media (or a willingness to learn and apply them).
About the contract
This is a fixed-term freelance contract for six months, with the possibility of extension. You'll schedule your time flexibly, around what's needed to meet the agreed content calendar and clinic days.
You'll use your own equipment and be responsible for your own tax and National Insurance. All content created, and access to the clinic’s social media accounts, remain with Harpal Clinic.
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