At a Glance
- Tasks: Lead marketing strategies for a high-growth travel business and drive customer engagement.
- Company: Dynamic travel company focused on adventure and unique experiences.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Shape the future of travel marketing and make a real impact in a vibrant industry.
- Qualifications: Proven marketing leadership experience, especially in travel or niche sectors.
- Other info: Fast-paced environment with a focus on creativity and strategic thinking.
The predicted salary is between 43200 - 72000 £ per year.
Our client, a high-growth, exploration and experiences travel business, is seeking a Head of Marketing to lead its next phase of commercial expansion. Offering journeys of adventure and discovery, the company delivers distinctive travel tours to a highly engaged audience. This is a pivotal role for a strategic yet hands-on marketing leader who can translate insight into action.
You will define and execute the end-to-end marketing and customer acquisition strategy, balancing creativity with commercial rigour while building scalable foundations for sustained growth. Responsibilities include owning marketing performance across the full customer funnel, driving acquisition and retention, optimising channels through data and insight, strengthening brand positioning, and working cross-functionally with internal stakeholders to align marketing with business objectives.
Skills
- Proven senior marketing leadership experience with a strong commercial growth track record
- Experience within travel, experiential, or niche/high-value sectors
- Deep expertise across performance marketing, CRM, SEO, paid media, content, and PR
- Highly analytical with a strong ROI and performance mindset
- Strategic thinker with strong creative and storytelling capability
- Entrepreneurial, resilient, and comfortable in a fast-paced, lean environment
Head Of Marketing - Travel Business in London employer: HARP Wallen
Contact Detail:
HARP Wallen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head Of Marketing - Travel Business in London
✨Tip Number 1
Network like a pro! Reach out to people in the travel industry, especially those who work in marketing. Attend events, join online forums, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past marketing successes, especially in travel or experiential sectors. Use data and insights to demonstrate how you’ve driven growth and engagement. This will make you stand out when you apply through our website.
✨Tip Number 3
Tailor your approach! When reaching out to potential employers, make sure to align your messaging with their brand values and objectives. Show them you understand their audience and can bring fresh ideas to the table. Personalisation goes a long way!
✨Tip Number 4
Stay updated on industry trends! Follow travel marketing blogs, podcasts, and social media channels. Being knowledgeable about the latest strategies and tools will not only help you in interviews but also show your passion for the role. Plus, it’s a great conversation starter!
We think you need these skills to ace Head Of Marketing - Travel Business in London
Some tips for your application 🫡
Show Your Passion for Travel: When you're writing your application, let your love for travel shine through! Share any personal experiences or adventures that have shaped your understanding of the industry. We want to see that you’re not just a marketer, but someone who truly gets the essence of exploration and discovery.
Be Data-Driven: Since this role is all about balancing creativity with commercial rigour, make sure to highlight your analytical skills. Use specific examples from your past experiences where you've used data to drive marketing decisions. We love seeing how you can turn insights into actionable strategies!
Tailor Your Application: Don’t just send a generic CV and cover letter! Take the time to tailor your application to our client’s needs. Mention relevant experiences in travel or niche sectors, and align your skills with the responsibilities outlined in the job description. It shows us you’re genuinely interested and invested in the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets the attention it deserves. Plus, it makes the whole process smoother for both you and us!
How to prepare for a job interview at HARP Wallen
✨Know Your Audience
Before the interview, research the company’s target audience and their travel preferences. Understanding who they cater to will help you tailor your responses and demonstrate how your marketing strategies can resonate with their engaged customer base.
✨Showcase Your Strategic Mindset
Prepare examples of how you've successfully defined and executed marketing strategies in previous roles. Be ready to discuss specific campaigns that drove customer acquisition and retention, highlighting your analytical approach and the results achieved.
✨Balance Creativity with Commercial Insight
Think of innovative marketing ideas that align with the company's adventurous spirit. During the interview, share how you can blend creativity with data-driven decisions to optimise marketing performance and strengthen brand positioning.
✨Cross-Functional Collaboration
Be prepared to discuss your experience working with different teams. Highlight instances where you aligned marketing initiatives with broader business objectives, showcasing your ability to collaborate effectively in a fast-paced environment.
