At a Glance
- Tasks: Create engaging content and manage social media for a revolutionary electric harp brand.
- Company: Harp-E, a pioneering music company based in East London.
- Benefits: Flexible working hours, creative environment, and a pet-friendly studio.
- Other info: Opportunity to work with cutting-edge technology and global brand storytelling.
- Why this job: Join a small team disrupting the music industry with innovative instruments.
- Qualifications: 3+ years in social media marketing and a passion for music.
The predicted salary is between 30000 - 40000 £ per year.
ABOUT HARP-E
Harp-E is redefining what the harp can be. It is the first portable, accessibly-priced electric harp with stage-quality sound. Based in the creative heart of East London, Harp-E is on a mission to bring string instruments into the 21st century. Having established a global presence, we are now pushing the boundaries of musical innovation to create instruments that are portable, contemporary, and built for the next generation of performers.
ABOUT THE ROLE
This is an exciting opportunity to be a core part of a team at the cutting edge of musical innovation. You will use your exceptional visual storytelling and strategic skills to elevate our digital presence on a global scale. As Social Media & Marketing Manager, you will be the voice of Harp-E, responsible for communicating our vision across all channels. You’ll bridge the gap between high-level brand strategy and hands-on content creation, speaking the authentic language of a new generation of musicians. This is a part-time freelance role (1-2 days per week to start with) ideally based in Dalston, London. Compensation: Day rate depending on experience.
YOU
- Are a musical storyteller: You have a deep understanding of musical instruments (ideally you play a string instrument, even better if you’re a harpist!) and understand the technical and emotional appeal of a 21st-century harp.
- Are a content native: You have a proven track record of producing high-quality short-form video (Reels/TikTok) that captures the energy of a new-gen instrument.
- Balance art with data: You are as comfortable in Meta Ads Manager and Shopify as you are behind a camera lens.
- Thrive on innovation: You are excited by the prospect of working with a small team that is disrupting a traditional industry.
- Are an experienced communicator: You have 3+ years of experience in social media marketing and are ready to take ownership in a fast-moving environment.
- Value flexibility: You enjoy an easy-going team culture and the freedom of fully flexible working hours.
KEY RESPONSIBILITIES
- Global Brand Storytelling: Producing high-quality video and photo content that showcases the instrument.
- Social Media & Community Management: Acting as the brand guardian across Instagram, TikTok, and Facebook—overseeing scheduling, caption writing, and active global engagement.
- E-commerce & Web: Maintaining our Shopify storefront to ensure product listings are optimised and reflect our cutting-edge design.
- Paid Social & Performance: Creating and managing performance-driven ad campaigns (Meta/TikTok) and tracking key metrics to drive international growth.
- Campaign Strategy: Planning and executing launches for new releases, global events, and brand collaborations.
PERKS
- Prime location: Our studio is located in Dalston, the creative heart of London.
- Culture: We are a pet-friendly studio with an easy-going, supportive small team.
- Flexibility: We offer full flexibility regarding your working hours to suit your creative flow.
TO APPLY
Send your application to [email] with the subject line “[Your Name] / Social Media & Marketing Manager application” and:
- Tell us about yourself: Why does our mission resonate with you?
- Show us your work: Attach your CV and a link to your portfolio or social accounts you’ve managed.
- Musical background: Let us know about your relationship with music or string instruments.
We are committed to building a diverse team and strongly encourage applications from creators of all backgrounds and identities.
Social Media Marketing Manager in Edinburgh employer: Harp·E
Harp-E is an exceptional employer, situated in the vibrant creative hub of Dalston, London, where innovation meets artistry. Our supportive and pet-friendly studio fosters a collaborative culture that values flexibility, allowing you to thrive in your role as Social Media Marketing Manager while contributing to our mission of redefining string instruments for the modern musician. With opportunities for personal growth and the chance to be part of a pioneering team, Harp-E offers a unique environment for those passionate about music and storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Marketing Manager in Edinburgh
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Social Media Marketing Manager in Edinburgh
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Harp·E.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Harp·E and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Social Media Marketing Manager at Harp·E.
How to prepare for a job interview at Harp·E
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Harp·E.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Harp·E. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Harp·E.
