At a Glance
- Tasks: Lead marketing analytics to drive campaigns and customer targeting using data insights.
- Company: Established B2B business expanding internationally with a focus on data-driven growth.
- Benefits: Competitive salary of £90,000-£110,000 and fully remote work in the UK.
- Other info: Opportunity for career advancement in a dynamic, data-focused environment.
- Why this job: Shape the future of marketing analytics and make a real impact on business growth.
- Qualifications: Experience in marketing analytics and team leadership, with strong SQL and data visualisation skills.
The predicted salary is between 90000 - 110000 £ per year.
- Head of Marketing Analytics
- £90,000-£110,000
- Fully Remote in The UK
- The Company
This is an exciting opportunity to join a well-established, highly commercial B2B business which provides critical equipment, services and facilities management solutions across sectors including hospitality, healthcare, education and commercial environments.
Its proposition combines equipment, servicing and long-term contracts, creating a strong recurring-revenue model.
Having grown through a combination of organic growth and acquisitions, the business is now expanding internationally across Ireland, the Netherlands and Belgium.
With significant investment and an increasing focus on data-driven decision making, this is an exciting time to join the organisation and help shape its next phase of growth!
The Role
As Head of Marketing Analytics, you will take ownership of the marketing analytics and intelligence capability, using data to drive outbound campaigns, customer targeting and commercial performance.
Reporting directly into the Marketing Director, you will lead a team of four across campaign effectiveness, campaign analytics, data analytics and supply chain analytics.
The business currently has a significant outbound operation, generating around 5,000 leads per week in the UK, and is looking to significantly enhance the data and analytics capability supporting these campaigns.
You will be responsible for turning a complex and growing customer database into actionable insight: identifying the right customers and prospects to target, understanding their behaviour and value, and using this intelligence to drive acquisition, cross-sell, retention and reactivation activity.
This is a hands-on leadership role initially, with the opportunity to develop into a broader senior leadership position as the data and marketing analytics function continues to grow.
Your responsibilities will include
- Develop and own the marketing intelligence and analytics strategy.
- Lead customer segmentation and value-based targeting across multiple revenue streams.
- Identify opportunities across active, lapsed, lost and prospective customers.
- Build data-led outbound campaigns for telemarketing, sales and email channels.
- Use customer behaviour and commercial data to identify acquisition, retention, cross-sell and reactivation opportunities.
- Develop campaign effectiveness reporting and dashboards, providing clear visibility of ROI and performance.
- Work closely with Marketing, Sales, IT, Operations and Contact Centre teams to turn insight into action.
- Improve the quality, structure and usability of customer data across the organisation.
- Help maximise the value of the existing CRM and support the ongoing Hub Spot implementation.
- Lead and develop a team of four analysts and insight specialists.
- Partner with IT to develop the organisation's data and analytics infrastructure.
- Champion data-driven decision making and embed a stronger analytics culture across the business.
- Help establish a longer-term vision for how data and marketing analytics can be embedded across different revenue streams and business units.
- Your Skills & Experience
- Significant experience in marketing analytics, customer analytics, data analytics or marketing intelligence.
- Proven experience leading and developing an analytics team.
- Strong experience with customer segmentation, targeting and campaign analytics.
- A track record of using data to support lead generation and outbound marketing activity.
- Strong commercial understanding, with the ability to connect analytics to revenue and business outcomes.
- Excellent SQL skills and experience working with data warehouses.
- Strong experience with data visualisation and BI tools.
- Experience working with CRM and marketing technology platforms; Hub Spot experience would be advantageous.
- Experience working closely with sales, marketing, contact centre or inside-sales teams.
- Experience managing complex customer datasets across multiple products, propositions or revenue streams.
- Strong stakeholder management and communication skills.
Experience within B2B, lead generation, contact centres, field sales or service-led commercial environments would be particularly relevant.
- The Benefits
- £90,000-£110,000
How To Apply
Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page.
Head of Marketing Analytics in Yorkshire employer: Harnham
Join a dynamic and forward-thinking B2B company that prioritises data-driven decision making and offers a fully remote work environment across the UK. With a strong focus on employee growth, you will have the opportunity to lead a talented team while shaping the marketing analytics strategy in a rapidly expanding organisation. Enjoy a collaborative work culture that values innovation and provides significant investment in your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Analytics in Yorkshire
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Harnham and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Harnham are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Harnham on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Harnham. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing Analytics in Yorkshire
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Harnham. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Harnham:Show us that you’ve done your homework! In your application, briefly mention what you admire about Harnham’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Harnham
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Harnham will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Harnham, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
