At a Glance
- Tasks: Analyse web performance, track user behaviour, and provide insights across 80+ websites.
- Company: Join a leading hospitality brand with over 2,600 pubs, restaurants, and hotels in the UK.
- Benefits: Enjoy a salary up to £45,000 and hybrid working options for better work-life balance.
- Other info: Collaborate with diverse teams and enjoy strong career progression opportunities.
- Why this job: Be part of a growing analytics team that drives key business decisions and enhances customer experiences.
- Qualifications: Strong SQL skills and experience with GA4, Looker, and Power BI are essential.
The predicted salary is between 36000 - 54000 £ per year.
Web Analyst
£30,000 - £34,000
Hybrid - Manchester (2x days per week)
This is an excellent opportunity for an aspiring Web Analyst to join a growing analytics function where you'll work with GA4, SQL, BigQuery, and CRO initiatives to improve digital performance. You'll gain hands-on exposure to experimentation, stakeholder engagement, and data-driven optimisation within a supportive and collaborative environment.
The Company
They are a large, established organisation with a strong focus on digital transformation, analytics, and continuous improvement. With a significant online presence and ongoing investment in data capabilities, they are committed to using insight to enhance customer experiences and business performance. Their Data & Insights team plays a key role in shaping digital strategy and driving evidence-based decision-making across the organisation.
The Role
You will support the web analytics and conversion rate optimisation function, helping stakeholders understand website performance and identify opportunities for improvement.
Responsibilities include:
- Analyse website performance and user behaviour using GA4
- Support A/B testing and experimentation programmes through data analysis and insight generation
- Evaluate test outcomes and provide recommendations to improve website performance
- Identify optimisation opportunities across digital customer journeys
- Query and manipulate data using SQL and BigQuery
- Produce reports, dashboards, and actionable insights for stakeholders
- Collaborate with digital, marketing, and product teams to support business objectives
- Utilise modern analytics and AI tools to enhance analysis and productivity
Your Skills & Experience
- Strong working knowledge of GA4
- Commercial experience within web analytics or a broader analytics role with exposure to digital data
- Good SQL skills and experience working with large datasets
- Strong analytical and problem-solving capabilities
- Ability to communicate insights clearly to both technical and non-technical stakeholders
- Experience translating data into actionable recommendations
Desirable:
- Experience with Google Tag Manager (GTM)
- Exposure to BigQuery
- Knowledge of CRO, experimentation, or website optimisation methodologies
What They Offer
- Salary of £30,000 to £34,000 depending on experience
- Hybrid working, with 2 days per week in their Manchester office
- Exposure to leading web analytics, experimentation, and optimisation projects
- Opportunity to develop expertise in GA4, BigQuery, SQL, and digital analytics
- Clear career progression within a growing analytics function
- Supportive team culture with investment in professional development and learning
How to Apply
If you're looking to develop your career in web analytics and want to make a measurable impact through data-driven decision-making, please apply today.
Web Analyst employer: Harnham
Join a dynamic and forward-thinking B2B company that prioritises data-driven decision making and offers a fully remote work environment across the UK. With a strong focus on employee growth, you will have the opportunity to lead a talented team while shaping the marketing analytics strategy in a rapidly expanding organisation. Enjoy a collaborative work culture that values innovation and provides significant investment in your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Web Analyst
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, such as GA4, Looker, and Power BI. Having hands-on experience or even completing relevant online courses can give you a significant edge during interviews.
✨Tip Number 2
Prepare to discuss your previous experiences with SQL and how you've used it to extract and manipulate data. Be ready to share specific examples of how your insights have led to improved web performance or conversion rates.
✨Tip Number 3
Understand the hospitality sector and the company's role within it. Research their digital presence and think about how you could contribute to enhancing their website performance and customer journeys.
✨Tip Number 4
Network with current employees or professionals in the analytics field. Engaging with them on platforms like LinkedIn can provide you with insider knowledge about the company culture and expectations, which can be invaluable during your application process.
We think you need these skills to ace Web Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your experience with SQL, GA4, Looker, and Power BI. Emphasise any relevant projects or roles where you've optimised web performance or provided insights from data.
Craft a Strong Cover Letter:In your cover letter, explain why you're passionate about web analytics and how your skills align with the responsibilities of the Digital Data Analyst role. Mention specific examples of how you've used data to drive business decisions.
Showcase Technical Skills:Clearly outline your technical expertise in SQL and web analytics tools. If you have experience with Microsoft Clarity or Adobe Analytics, be sure to mention it as a bonus that could set you apart from other candidates.
Highlight Problem-Solving Abilities:Discuss instances where you've debugged tracking issues or improved data quality. This will demonstrate your analytical thinking and ability to tackle challenges effectively, which is crucial for this role.
How to prepare for a job interview at Harnham
✨Showcase Your Technical Skills
Make sure to highlight your strong SQL skills and experience with tools like GA4, Looker, and Power BI. Be prepared to discuss specific projects where you've used these technologies to extract and analyse data.
✨Demonstrate Problem-Solving Abilities
Since the role involves debugging tracking issues, come prepared with examples of how you've identified and resolved similar problems in the past. This will show your analytical thinking and attention to detail.
✨Prepare for Data Interpretation Questions
Expect questions that assess your ability to interpret data trends and make actionable recommendations. Brush up on your knowledge of conversion rate optimisation (CRO) strategies and be ready to discuss how you would apply them.
✨Understand the Company’s Digital Landscape
Research the company’s digital presence and analytics function. Familiarise yourself with their websites and any recent campaigns. This will help you tailor your responses and demonstrate your genuine interest in the role.
