Web Analyst

Web Analyst London - hybrid 3x a week Up to £50,000 + bonus This is a rare opportunity to play a central role in a full web analytics rebuild for a large scale, consumer facing digital platform. You will join during a critical transformation phase, taking ownership of instrumentation and data quality across web and app experiences that support millions of users and revenue critical journeys. The Company They are a well-established digital platform business operating at scale across the UK and internationally. The organisation sits at the intersection of technology, data and consumer experience, supporting high volume transactions and complex user journeys. Following sustained growth and recent investment into their product and data functions, they are expanding their analytics capability to support the next phase of development. The Role You will be responsible for shaping and delivering a modern web instrumentation strategy as part of a wider analytics transformation. Working closely with Product, Martech and Engineering teams, you will ensure tracking is robust, consistent and trusted across multiple products. Key responsibilities include: Owning data layer design, implementation and ongoing quality assurance across web and app platforms Implementing and maintaining tracking using Adobe Analytics, Adobe Web SDK and tag management tools Debugging and resolving complex tagging and data quality issues in legacy environments Partnering with Product and Marketing teams to ensure data supports attribution, experimentation and reporting Contributing to governance, documentation and best practice across instrumentation Supporting the roadmap toward server side tracking and broader data integration Your Skills and Experience Strong commercial experience in web instrumentation and digital analytics Hands on expertise with Adobe Analytics, including Web SDK and tag management Strong JavaScript capability and experience designing and managing data layers Experience implementing and debugging marketing tags and pixels in complex environments Confidence working cross functionally with technical and non technical stakeholders Exposure to consent management, e commerce or large scale digital products is beneficial What They Offer Pension contribution and healthcare support Access to unique employee perks associated with a consumer entertainment business Clear scope to influence strategy and progress within a growing data function How to Apply If you are looking for a high impact web analytics role where you can drive meaningful change, please apply to learn more.