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For Companies At a Glance
- Tasks: Analyse web performance, track user behaviour, and provide insights across 80+ websites.
- Company: Join a leading hospitality brand with over 2,600 pubs, restaurants, and hotels in the UK.
- Benefits: Enjoy a salary up to £45,000 and hybrid working options for better work-life balance.
- Why this job: Be part of a growing analytics team that drives key business decisions and enhances customer experiences.
- Qualifications: Strong SQL skills and experience with GA4, Looker, and Power BI are essential.
- Other info: Collaborate with diverse teams and enjoy strong career progression opportunities.
The predicted salary is between 36000 - 54000 £ per year.
Web Analyst
A growing analytics team is hiring a Digital Data Analyst to optimize web performance, track user behavior, and provide real-time insights across 80+ websites. This is a hands-on role, working with SQL, GA4, Looker, Power BI, and Excel to assess data quality, debug tracking issues, and generate reports that drive key business decisions.
The Company
A well-established brand in the hospitality sector, operating over 2,600 pubs, restaurants, and hotels across the UK. Their digital analytics function is expanding to enhance website performance, customer journeys, and marketing effectiveness.
The analytics team is structured into four key areas:
- Digital – Website and app reporting, deep-dive analysis, and future planning
- CRM – Customer database management, campaign analysis, and reporting
- Loyalty & Customer Insights – Understanding and segmenting customer behavior
- Data Science & Engineering – Supporting analytics efforts and proving business value
The Role
As a Digital Data Analyst, you will be responsible for website performance analytics, ensuring high-quality data reporting and debugging tracking issues. You will provide valuable insights that enhance the customer experience and improve conversion rates.
Key Responsibilities:
- Ensure data quality and debug tracking issues for web analytics tools such as GA4, Looker, and Power BI
- Extract, assess, and report on website data, delivering actionable insights
- Work with SQL to manipulate and analyze datasets
- Build automated dashboards and reports to track website performance
- Support conversion rate optimization (CRO) initiatives by identifying drop-off points in customer journeys
- Work with marketing and product teams to optimize digital campaigns and user experiences
Your Skills and Experience
The ideal candidate is a web analytics professional with strong technical expertise and the ability to turn data into insights.
- Strong SQL skills with experience in extracting and transforming web data
- Experience with GA4 (Google Analytics), Looker, and Power BI
- Understanding of website tracking, tag debugging, and data validation
- Proficiency in Excel for manual reporting where necessary
- Ability to interpret data trends and make recommendations
Nice to Have:
- Experience with Microsoft Clarity
- Knowledge of CRO and website optimization strategies
- Background in Adobe Analytics (not required but beneficial)
The Benefits
- Salary up to £45,000
- Hybrid working with 1-2 days per week in Burton Upon Trent
- Exposure to a high-growth analytics function
- Collaboration with Data Science, CRM, and Marketing teams
- Strong career progression opportunities
How to Apply
Please register your interest by sending your CV to Mohammed Buhariwala at Harnham via the Apply link on this page.
Key Terms
Digital Analyst, Web Analytics, SQL, GA4, Google Analytics, Looker, Power BI, Microsoft Clarity, Data Visualization, CRO, Dashboarding, Reporting, Data Science, Customer Insights, Tag Debugging, Conversion Rate Optimization, Hospitality Analytics, Burton Upon Trent, Hybrid Work.
Seniority level
Entry level
Employment type
Full-time
Job function
Analyst and Strategy/Planning
Industries
IT Services and IT Consulting
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Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Analyst
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, such as GA4, Looker, and Power BI. Having hands-on experience or even completing relevant online courses can give you a significant edge during interviews.
✨Tip Number 2
Prepare to discuss your previous experiences with SQL and how you've used it to extract and manipulate data. Be ready to share specific examples of how your insights have led to improved web performance or conversion rates.
✨Tip Number 3
Understand the hospitality sector and the company's role within it. Research their digital presence and think about how you could contribute to enhancing their website performance and customer journeys.
✨Tip Number 4
Network with current employees or professionals in the analytics field. Engaging with them on platforms like LinkedIn can provide you with insider knowledge about the company culture and expectations, which can be invaluable during your application process.
We think you need these skills to ace Web Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with SQL, GA4, Looker, and Power BI. Emphasise any relevant projects or roles where you've optimised web performance or provided insights from data.
Craft a Strong Cover Letter: In your cover letter, explain why you're passionate about web analytics and how your skills align with the responsibilities of the Digital Data Analyst role. Mention specific examples of how you've used data to drive business decisions.
Showcase Technical Skills: Clearly outline your technical expertise in SQL and web analytics tools. If you have experience with Microsoft Clarity or Adobe Analytics, be sure to mention it as a bonus that could set you apart from other candidates.
Highlight Problem-Solving Abilities: Discuss instances where you've debugged tracking issues or improved data quality. This will demonstrate your analytical thinking and ability to tackle challenges effectively, which is crucial for this role.
How to prepare for a job interview at Harnham
✨Showcase Your Technical Skills
Make sure to highlight your strong SQL skills and experience with tools like GA4, Looker, and Power BI. Be prepared to discuss specific projects where you've used these technologies to extract and analyse data.
✨Demonstrate Problem-Solving Abilities
Since the role involves debugging tracking issues, come prepared with examples of how you've identified and resolved similar problems in the past. This will show your analytical thinking and attention to detail.
✨Prepare for Data Interpretation Questions
Expect questions that assess your ability to interpret data trends and make actionable recommendations. Brush up on your knowledge of conversion rate optimisation (CRO) strategies and be ready to discuss how you would apply them.
✨Understand the Company’s Digital Landscape
Research the company’s digital presence and analytics function. Familiarise yourself with their websites and any recent campaigns. This will help you tailor your responses and demonstrate your genuine interest in the role.
