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For Companies At a Glance
- Tasks: Optimise web performance and track user behaviour across 80+ websites.
- Company: Join a leading hospitality brand with over 2,600 locations in the UK.
- Benefits: Earn up to £45,000 with hybrid working and strong career progression.
- Why this job: Make a real impact by turning data into actionable insights.
- Qualifications: Strong SQL skills and experience with GA4, Looker, and Power BI.
- Other info: Collaborate with dynamic teams in a high-growth analytics environment.
The predicted salary is between 36000 - 54000 £ per year.
Digital Data Analyst – Up to £45,000
Burton Upon Trent – Hybrid (3x per week)
A growing analytics team is hiring a Digital Data Analyst to optimize web performance, track user behavior, and provide real-time insights across 80+ websites. This is a hands-on role, working with SQL, GA4, Looker, Power BI, and Excel to assess data quality, debug tracking issues, and generate reports that drive key business decisions.
The Company
A well-established brand in the hospitality sector, operating over 2,600 pubs, restaurants, and hotels across the UK. Their digital analytics function is expanding to enhance website performance, customer journeys, and marketing effectiveness.
The analytics team is structured into four key areas:
- Digital – Website and app reporting, deep-dive analysis, and future planning
- CRM – Customer database management, campaign analysis, and reporting
- Loyalty & Customer Insights – Understanding and segmenting customer behavior
- Data Science & Engineering – Supporting analytics efforts and proving business value
The Role
As a Digital Data Analyst, you will be responsible for website performance analytics, ensuring high-quality data reporting and debugging tracking issues. You will provide valuable insights that enhance the customer experience and improve conversion rates.
Key Responsibilities:
- Ensure data quality and debug tracking issues for web analytics tools such as GA4, Looker, and Power BI
- Extract, assess, and report on website data, delivering actionable insights
- Work with SQL to manipulate and analyze datasets
- Build automated dashboards and reports to track website performance
- Support conversion rate optimization (CRO) initiatives by identifying drop-off points in customer journeys
- Work with marketing and product teams to optimize digital campaigns and user experiences
Your Skills and Experience
The ideal candidate is a web analytics professional with strong technical expertise and the ability to turn data into insights.
Essential:
- Strong SQL skills with experience in extracting and transforming web data
- Experience with GA4 (Google Analytics), Looker, and Power BI
- Understanding of website tracking, tag debugging, and data validation
- Proficiency in Excel for manual reporting where necessary
- Ability to interpret data trends and make recommendations
Nice to Have:
- Experience with Microsoft Clarity
- Knowledge of CRO and website optimization strategies
- Background in Adobe Analytics (not required but beneficial)
The Benefits
- Salary up to £45,000
- Hybrid working with 1-2 days per week in Burton Upon Trent
- Exposure to a high-growth analytics function
- Collaboration with Data Science, CRM, and Marketing teams
- Strong career progression opportunities
How to Apply
Please register your interest by sending your CV to Mohammed Buhariwala at Harnham via the Apply link on this page.
Key Terms
Digital Analyst, Web Analytics, SQL, GA4, Google Analytics, Looker, Power BI, Microsoft Clarity, Data Visualization, CRO, Dashboarding, Reporting, Data Science, Customer Insights, Tag Debugging, Conversion Rate Optimization, Hospitality Analytics, Burton Upon Trent, Hybrid Work.
Web Analyst employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Analyst
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at local meetups. We all know that sometimes it’s not just what you know, but who you know that can help you land that Digital Data Analyst role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your work with SQL, GA4, and Power BI. We recommend including case studies or projects that highlight your ability to turn data into actionable insights. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by brushing up on common questions related to web analytics and data interpretation. We suggest practising how you’d explain your past experiences with debugging tracking issues and optimising conversion rates. Confidence is key!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. We believe it shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Web Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with SQL, GA4, and other tools mentioned in the job description. We want to see how your skills align with what we're looking for, so don’t be shy about showcasing your relevant projects!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about web analytics and how you can contribute to our growing team. We love seeing enthusiasm and a bit of personality, so let us know what excites you about this role.
Showcase Your Analytical Skills: In your application, include examples of how you've used data to drive decisions or improve performance in previous roles. We’re all about insights here at StudySmarter, so demonstrate your ability to turn data into actionable recommendations.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Harnham
✨Know Your Tools Inside Out
Make sure you’re well-versed in SQL, GA4, Looker, and Power BI. Brush up on how to extract and manipulate data using these tools, as you might be asked to demonstrate your skills or discuss your experience with them during the interview.
✨Showcase Your Analytical Mindset
Prepare to discuss specific examples where you've turned data into actionable insights. Think about times when your analysis led to improved website performance or conversion rates, and be ready to explain your thought process.
✨Understand the Business Context
Familiarise yourself with the hospitality sector and how digital analytics plays a role in enhancing customer experiences. Being able to relate your skills to the company’s goals will show that you’re not just technically proficient but also understand the bigger picture.
✨Prepare Questions for Them
Have a few thoughtful questions ready about their analytics team structure or current projects. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.