At a Glance
- Tasks: Lead GA4 implementation and manage tracking for a major travel brand.
- Company: Join a well-known travel brand on an exciting digital transformation journey.
- Benefits: Earn £450-£500 per day, enjoy hybrid work, and collaborate in a vibrant London office.
- Other info: Ideal for those passionate about travel and data-driven insights.
- Why this job: Be part of a dynamic team shaping the future of online travel experiences.
- Qualifications: Experience in GA4, Google Tag Manager, and digital analytics is essential.
Job Description
Technical Web Analyst (Contract)
Leading Travel Brand
London – Hybrid
£450-£500 per day Inside IR35
Are you a skilled Technical Web Analyst with a passion for digital data and a background in GA4 implementations? I'm working with a well-known brand in the travel sector who are embarking on a major digital transformation journey. They need a contractor to lead a robust Google Analytics 4 implementation and manage end-to-end tracking using Google Tag Manager (GTM) across their customer-facing platforms.
This is an exciting opportunity to work with a travel business that is evolving its online booking journey, personalisation strategies, and marketing analytics.
Role & Responsibilities
- GA4 Implementation for Travel Journeys: Lead the end-to-end setup of Google Analytics 4 across web and app booking flows, ensuring accurate and scalable tracking of customer behaviour, from trip searches to bookings.
- Tag Management (GTM): Own the tag management process via GTM, deploying marketing and analytics tags to capture critical user interactions across various travel-related customer touchpoints.
- Documentation & Governance: Build and maintain detailed documentation of the tagging architecture, dataLayer structure, and reporting frameworks.
- Cross-Team Collaboration: Work closely with marketing, UX, and development teams to ensure tracking requirements are captured, prioritised, and implemented effectively.
- Post-Go-Live Optimisation: Monitor post-implementation performance, resolve tracking issues, and provide actionable insights to optimise the digital experience.
- Insights & Reporting: Use your analytics expertise to interpret data, uncover travel behaviour trends, and deliver insight-driven recommendations to stakeholders.
Skills & Experience
- Solid experience in digital analytics with a strong focus on GA4 implementation and user journey tracking
- Proficiency in Google Tag Manager, with experience in deploying tags for dynamic and transactional websites or apps
- Strong understanding of the online travel customer lifecycle, from research and planning to booking and post-booking engagement
- Comfortable working with dataLayers, debugging tools, and analytics QA processes
- Excellent communication and stakeholder management skills, including documentation and insight delivery
- Previous experience in the travel, tourism, or hospitality sector is highly desirable
Benefits
£450-£500 per day inside IR35, Hybrid role, 1–2 days per week in a central London office
How to Apply
Register your interest by sending your CV to Lloyd Dunstall via the Apply link on this page.
GA4 / Google Tag Manager / GTM / Google Analytics / Travel Analytics / Booking Funnel / Web Analytics / Digital Tracking / Travel Sector / Tourism / DataLayer / Digital Insights / CRO / Implementation
Technical Web Analyst - Implementation - Contract in City of London employer: Harnham
Join a leading travel brand that values innovation and collaboration, offering a dynamic work environment in the heart of London. As a Technical Web Analyst, you'll benefit from a hybrid working model, competitive daily rates, and the opportunity to contribute to a significant digital transformation journey. With a strong focus on employee growth and cross-team collaboration, this role provides a unique chance to enhance your skills while making a meaningful impact in the travel sector.
StudySmarter Expert Advice🤫
We think this is how you could land Technical Web Analyst - Implementation - Contract in City of London
✨Get to Know Your E-commerce Community
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We think you need these skills to ace Technical Web Analyst - Implementation - Contract in City of London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Harnham, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
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Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
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How to prepare for a job interview at Harnham
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Harnham uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
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✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
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