At a Glance
- Tasks: Lead GA4 implementation and manage tracking for a leading travel brand.
- Company: Join a well-known travel brand on an exciting digital transformation journey.
- Benefits: Earn £450-£500 per day with a hybrid work model in central London.
- Other info: Ideal for those passionate about travel and data-driven insights.
- Why this job: Be part of a dynamic team enhancing online booking experiences and personalisation strategies.
- Qualifications: Experience in GA4, Google Tag Manager, and digital analytics is essential.
Technical Web Analyst (Contract)
Leading Travel Brand
London – Hybrid
£450-£500 per day Inside IR35
Are you a skilled Technical Web Analyst with a passion for digital data and a background in GA4 implementations? I\'m working with a well-known brand in the travel sector who are embarking on a major digital transformation journey. They need a contractor to lead a robust Google Analytics 4 implementation and manage end-to-end tracking using Google Tag Manager (GTM) across their customer-facing platforms.
This is an exciting opportunity to work with a travel business that is evolving its online booking journey, personalisation strategies, and marketing analytics.
Role & Responsibilities
- GA4 Implementation for Travel Journeys: Lead the end-to-end setup of Google Analytics 4 across web and app booking flows, ensuring accurate and scalable tracking of customer behaviour, from trip searches to bookings.
- Tag Management (GTM): Own the tag management process via GTM, deploying marketing and analytics tags to capture critical user interactions across various travel-related customer touchpoints.
- Documentation & Governance: Build and maintain detailed documentation of the tagging architecture, dataLayer structure, and reporting frameworks.
- Cross-Team Collaboration: Work closely with marketing, UX, and development teams to ensure tracking requirements are captured, prioritised, and implemented effectively.
- Post-Go-Live Optimisation: Monitor post-implementation performance, resolve tracking issues, and provide actionable insights to optimise the digital experience.
- Insights & Reporting: Use your analytics expertise to interpret data, uncover travel behaviour trends, and deliver insight-driven recommendations to stakeholders.
Skills & Experience
- Solid experience in digital analytics with a strong focus on GA4 implementation and user journey tracking
- Proficiency in Google Tag Manager, with experience in deploying tags for dynamic and transactional websites or apps
- Strong understanding of the online travel customer lifecycle, from research and planning to booking and post-booking engagement
- Comfortable working with dataLayers, debugging tools, and analytics QA processes
- Excellent communication and stakeholder management skills, including documentation and insight delivery
- Previous experience in the travel, tourism, or hospitality sector is highly desirable
Benefits
£450-£500 per day inside IR35, Hybrid role, 1–2 days per week in a central London office
How to Apply
Register your interest by sending your CV to Lloyd Dunstall via the Apply link on this page.
GA4 / Google Tag Manager / GTM / Google Analytics / Travel Analytics / Booking Funnel / Web Analytics / Digital Tracking / Travel Sector / Tourism / DataLayer / Digital Insights / CRO / Implementation
Technical Web Analyst - Implementation - Contract in Slough employer: Harnham
Join a leading travel brand that is at the forefront of digital transformation, offering a dynamic work environment in central London. As a Technical Web Analyst, you'll benefit from a hybrid working model, competitive daily rates, and the opportunity to collaborate with cross-functional teams on innovative projects that enhance customer experiences. With a strong focus on employee growth and development, this role provides a unique chance to make a significant impact in the travel sector while advancing your career in digital analytics.
StudySmarter Expert Advice🤫
We think this is how you could land Technical Web Analyst - Implementation - Contract in Slough
✨Tip Number 1
Familiarise yourself with the latest features and updates in Google Analytics 4. Being well-versed in GA4 will not only boost your confidence but also demonstrate your commitment to staying current in the field, which is crucial for this role.
✨Tip Number 2
Network with professionals in the travel sector who have experience with GA4 implementations. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Prepare to discuss specific examples of your previous work with Google Tag Manager. Highlighting your hands-on experience with tag management and how it has positively impacted user tracking will set you apart from other candidates.
✨Tip Number 4
Showcase your ability to collaborate across teams by preparing anecdotes that illustrate your communication skills. This role requires working closely with marketing, UX, and development teams, so demonstrating your teamwork capabilities is essential.
We think you need these skills to ace Technical Web Analyst - Implementation - Contract in Slough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your experience with Google Analytics 4 and Google Tag Manager. Include specific examples of past projects where you led GA4 implementations or managed tracking for customer journeys in the travel sector.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for digital data and your understanding of the travel industry. Mention how your skills align with the role's responsibilities, particularly in GA4 implementation and cross-team collaboration.
Highlight Relevant Skills:In your application, emphasise your proficiency in dataLayers, debugging tools, and analytics QA processes. Make sure to mention any previous experience in the travel, tourism, or hospitality sectors, as this is highly desirable.
Follow Application Instructions:Ensure you send your application via the specified method, which is through the Apply link on the job posting. Double-check that your CV and cover letter are attached and formatted correctly before submitting.
How to prepare for a job interview at Harnham
✨Showcase Your GA4 Expertise
Make sure to highlight your experience with Google Analytics 4 during the interview. Be prepared to discuss specific implementations you've led, focusing on how you ensured accurate tracking of customer behaviour across various platforms.
✨Demonstrate Tag Management Skills
Since the role involves managing tags via Google Tag Manager, be ready to explain your process for deploying marketing and analytics tags. Share examples of how you've captured critical user interactions in previous projects.
✨Prepare for Cross-Team Collaboration Questions
Expect questions about how you work with different teams, such as marketing and UX. Prepare examples that showcase your communication skills and how you've successfully gathered and implemented tracking requirements from various stakeholders.
✨Discuss Post-Go-Live Optimisation Strategies
Be ready to talk about how you monitor performance after implementation. Share insights on how you've resolved tracking issues in the past and provided actionable recommendations to enhance the digital experience.
