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- Tasks: Lead GA4 implementation and manage tracking for a major travel brand.
- Company: Join a well-known travel brand on an exciting digital transformation journey.
- Benefits: Earn £450-£500 per day with a hybrid work model in central London.
- Why this job: Be part of evolving online booking experiences and make a real impact in travel analytics.
- Qualifications: Experience in GA4, Google Tag Manager, and digital analytics is essential.
- Other info: Ideal for those passionate about travel and data-driven insights.
Job Description
Technical Web Analyst (Contract)
Leading Travel Brand
London – Hybrid
£450-£500 per day Inside IR35
Are you a skilled Technical Web Analyst with a passion for digital data and a background in GA4 implementations? I'm working with a well-known brand in the travel sector who are embarking on a major digital transformation journey. They need a contractor to lead a robust Google Analytics 4 implementation and manage end-to-end tracking using Google Tag Manager (GTM) across their customer-facing platforms.
This is an exciting opportunity to work with a travel business that is evolving its online booking journey, personalisation strategies, and marketing analytics.
Role & Responsibilities
- GA4 Implementation for Travel Journeys: Lead the end-to-end setup of Google Analytics 4 across web and app booking flows, ensuring accurate and scalable tracking of customer behaviour, from trip searches to bookings.
- Tag Management (GTM): Own the tag management process via GTM, deploying marketing and analytics tags to capture critical user interactions across various travel-related customer touchpoints.
- Documentation & Governance: Build and maintain detailed documentation of the tagging architecture, dataLayer structure, and reporting frameworks.
- Cross-Team Collaboration: Work closely with marketing, UX, and development teams to ensure tracking requirements are captured, prioritised, and implemented effectively.
- Post-Go-Live Optimisation: Monitor post-implementation performance, resolve tracking issues, and provide actionable insights to optimise the digital experience.
- Insights & Reporting: Use your analytics expertise to interpret data, uncover travel behaviour trends, and deliver insight-driven recommendations to stakeholders.
Skills & Experience
- Solid experience in digital analytics with a strong focus on GA4 implementation and user journey tracking
- Proficiency in Google Tag Manager, with experience in deploying tags for dynamic and transactional websites or apps
- Strong understanding of the online travel customer lifecycle, from research and planning to booking and post-booking engagement
- Comfortable working with dataLayers, debugging tools, and analytics QA processes
- Excellent communication and stakeholder management skills, including documentation and insight delivery
- Previous experience in the travel, tourism, or hospitality sector is highly desirable
Benefits
£450-£500 per day inside IR35
Hybrid role, 1-2 days per week in a central London office
How to Apply
Register your interest by sending your CV to Lloyd Dunstall via the Apply link on this page.
GA4 / Google Tag Manager / GTM / Google Analytics / Travel Analytics / Booking Funnel / Web Analytics / Digital Tracking / Travel Sector / Tourism / DataLayer / Digital Insights / CRO / Implementation
Desired Skills and Experience
Solid experience in digital analytics with a strong focus on GA4 implementation and user journey tracking
Proficiency in Google Tag Manager, with experience in deploying tags for dynamic and transactional websites or apps
Strong understanding of the online travel customer lifecycle, from research and planning to booking and post-booking engagement
Comfortable working with dataLayers, debugging tools, and analytics QA processes
Excellent communication and stakeholder management skills, including documentation and insight delivery
Previous experience in the travel, tourism, or hospitality sector is highly desirable
Technical Web Analyst - GA4 Implementation - Contract employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Technical Web Analyst - GA4 Implementation - Contract
✨Tip Number 1
Familiarise yourself with the latest features and updates in Google Analytics 4. Being well-versed in GA4 will not only boost your confidence during discussions but also demonstrate your commitment to staying current in the field.
✨Tip Number 2
Network with professionals in the travel sector, especially those who have experience with digital analytics. Engaging with industry peers can provide valuable insights and potentially lead to referrals or recommendations for the role.
✨Tip Number 3
Prepare to discuss specific examples of your previous GA4 implementations and how they improved user tracking and data accuracy. Real-world examples will help you stand out and show your practical expertise.
✨Tip Number 4
Brush up on your communication skills, particularly in explaining technical concepts to non-technical stakeholders. This is crucial for collaboration with marketing and UX teams, and it will highlight your ability to bridge the gap between data and actionable insights.
We think you need these skills to ace Technical Web Analyst - GA4 Implementation - Contract
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with GA4 implementations and Google Tag Manager. Use specific examples from your previous roles that demonstrate your skills in digital analytics and user journey tracking.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital data and the travel sector. Mention how your background aligns with the responsibilities of the role, particularly your experience in managing end-to-end tracking and collaborating with cross-functional teams.
Highlight Relevant Skills: In your application, emphasise your proficiency in using debugging tools and analytics QA processes. Make sure to mention any previous experience in the travel, tourism, or hospitality sectors, as this is highly desirable for the role.
Showcase Your Communication Skills: Since excellent communication and stakeholder management skills are crucial for this position, provide examples of how you've effectively documented and delivered insights in past roles. This will demonstrate your ability to collaborate with marketing, UX, and development teams.
How to prepare for a job interview at Harnham
✨Showcase Your GA4 Expertise
Be prepared to discuss your experience with Google Analytics 4 in detail. Highlight specific projects where you led GA4 implementations, focusing on the challenges you faced and how you overcame them.
✨Demonstrate Tag Management Skills
Since the role involves using Google Tag Manager, be ready to explain your process for deploying tags. Share examples of how you've managed tag architecture and ensured accurate tracking across various platforms.
✨Understand the Travel Customer Journey
Familiarise yourself with the online travel customer lifecycle. Be ready to discuss how your insights can enhance user experiences from trip searches to bookings, and how you can contribute to the company's digital transformation.
✨Prepare for Cross-Team Collaboration
This role requires working closely with marketing, UX, and development teams. Think of examples where you've successfully collaborated with different departments to achieve a common goal, and be ready to share these during the interview.