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For Companies At a Glance
- Tasks: Lead lifecycle marketing and drive customer retention in a fast-growing subscription business.
- Company: Dynamic health and wellness company focused on direct-to-consumer subscriptions.
- Benefits: Competitive salary, hybrid work model, and leadership development opportunities.
- Other info: Collaborative culture with opportunities for team growth and innovation.
- Why this job: Make a real impact on customer relationships and business growth in a high-paced environment.
- Qualifications: Experience in CRM or lifecycle marketing, especially with email campaigns and analytics.
The predicted salary is between 57500 - 57500 £ per year.
This is a high impact CRM Manager role within a fast growing direct to consumer subscription business where lifecycle marketing is central to commercial performance. You will have clear ownership, visible influence, and the opportunity to drive measurable gains across retention, repeat purchase, and customer lifetime value in a business scaling at pace.
The Company
They are a science led, direct to consumer health and wellness business with a strong subscription and repeat purchase model. The company operates in a high growth category and has built a sizeable and loyal customer base. CRM plays a critical role in their growth strategy, with a strong focus on long term customer relationships, product engagement, and lifetime value. The business is collaborative, data informed, and investing in its growth marketing capability.
The Role
- Own lifecycle marketing execution across CRM channels, with email as the primary channel
- Translate CRM strategy into high quality campaign plans and automated lifecycle journeys
- Drive retention, repeat revenue, subscription performance, and lifetime value
- Manage a high frequency CRM calendar and automation roadmap
- Lead key lifecycle journeys including welcome, onboarding, replenishment, upsell, repeat purchase, and re purchase
- Build and optimise segmentation, experimentation, and test and learn programmes
- Use performance data and customer insight to shape recommendations and future activity
- Line manage and develop a CRM Executive, with scope to support future team growth
- Partner closely with Product, Web, Brand, Data, Performance teams, and external technology partners
Your Skills and Experience
- Strong commercial experience in CRM or lifecycle marketing within a subscriptions business
- Proven ability to own and optimise email marketing programmes end to end
- Deep hands on experience with Klaviyo
- Strong segmentation, analytical, and insight driven decision making skills
- Experience leading experimentation and test and learn frameworks
- Confidence interpreting CRM performance across engagement, retention, revenue, and lifetime value
- Experience managing or mentoring team members
- Comfortable working cross functionally with creative, brand, and technical teams
- Exposure to subscription models, retention or churn initiatives, or predictive and AI driven CRM is beneficial
- Familiarity with platforms such as Shopify, Recharge, PowerBI, Mixpanel, or similar tools is useful
What They Offer
- A role with clear commercial impact in a high growth business
- Opportunity to develop leadership capability as the CRM team expands
How to Apply
Apply now to explore how this CRM Manager role could be the next step in your lifecycle marketing career.
CRM Manager - FTC in Surrey employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - FTC in Surrey
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Show them you understand their business model and how you can contribute to their growth. Tailor your answers to highlight your experience with lifecycle marketing and retention.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to refine your pitch. Focus on articulating your achievements in CRM and how you've driven measurable gains in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Manager - FTC in Surrey
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience in lifecycle marketing and any specific achievements that showcase your ability to drive retention and customer lifetime value.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about CRM and how your skills align with our needs. Share specific examples of your past successes in email marketing and segmentation strategies.
Showcase Your Analytical Skills: Since data is key for us, don’t forget to mention your experience with performance metrics and how you've used insights to shape marketing strategies. We love seeing numbers that back up your claims!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us!
How to prepare for a job interview at Harnham
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially those related to lifecycle marketing. Brush up on your knowledge of Klaviyo and any other relevant tools mentioned in the job description. Being able to discuss specific campaigns you've executed or optimised will show your hands-on experience.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in previous roles. Bring examples of how you've interpreted CRM performance metrics like engagement and retention. This will demonstrate your analytical mindset and ability to make insight-driven recommendations.
✨Demonstrate Leadership Potential
Since this role involves managing a CRM Executive, be ready to talk about your leadership style and any mentoring experiences. Share examples of how you've supported team growth or led projects, as this will highlight your capability to develop others in a fast-paced environment.
✨Collaborative Mindset is Key
This company values cross-functional collaboration, so think of examples where you've worked closely with creative, brand, or technical teams. Be prepared to discuss how you’ve partnered with different departments to achieve common goals, showcasing your ability to work in a team-oriented setting.