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- Tasks: Lead marketing analytics to drive growth for a top gaming studio.
- Company: Join a globally recognised games studio with a rich history.
- Benefits: Fully remote role with competitive salary and career development opportunities.
- Other info: Mentorship opportunities and collaboration with data engineering and science teams.
- Why this job: Be part of a major marketing scale-up in the gaming industry.
- Qualifications: Experience in marketing analytics, advanced SQL, and data storytelling.
The predicted salary is between 36000 - 60000 £ per year.
Fully Remote (UK-based)
I’m exclusively supporting a leading games studio, creators of one of the world’s longest-running MMORPGs, to find a Lead Marketing Analyst! This year marks a major marketing scale-up, with spend set to more than double previous years; this is a rare chance to join a globally recognised gaming brand at a pivotal moment, driving the next stage of its growth.
This is a hands-on lead position, responsible for taking marketing analytics beyond current capacity. Responsibilities include:
- Own end-to-end marketing analytics across CRM, paid media, lifecycle, and subscription funnels.
- Build and own forecasts that tie marketing performance to spend and growth targets.
- Partner with marketing leadership, finance, and exec teams to deliver clear, actionable insights.
- Act as a mentor/partner to the current Senior Marketing Analyst.
You’ll be embedded in Marketing with support from data engineering and data science, ensuring best practice and high-quality outputs.
Key skills required:
- Forecasting – building and owning forecasts that link spend to growth outcomes.
- Advanced SQL.
- Data storytelling – translating complex analytics into clear recommendations for marketers, CFO, and CEO.
- Media Mix Modelling (MMM) – familiar with methods, data needs, vendors, and evaluation (nice to have).
- Attribution oversight – deep understanding of pipeline differences (PC vs mobile), data flows, and validation (nice to have).
Locations
Lead Market Analytics Analyst in Surrey, Woking employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Market Analytics Analyst in Surrey, Woking
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your marketing analytics prowess. Real-life examples of your work can make you stand out.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience ties into the role. Tailor your story to show how you can drive growth and insights for the company.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Lead Market Analytics Analyst in Surrey, Woking
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Lead Marketing Analyst. Highlight your experience with marketing analytics, SQL skills, and any relevant projects that showcase your ability to drive insights and growth.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this pivotal role. Share your passion for gaming and how your analytical skills can contribute to our marketing scale-up. Be genuine and let your personality shine through!
Showcase Your Data Storytelling Skills: In your application, give examples of how you've translated complex data into actionable insights. We want to see how you can communicate effectively with different teams, from marketers to execs, so make it clear!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process. We can’t wait to hear from you!
How to prepare for a job interview at Harnham
✨Know Your Numbers
As a Lead Marketing Analytics Analyst, you'll need to demonstrate your expertise in data. Brush up on your advanced SQL skills and be ready to discuss how you've used data to drive marketing decisions in the past. Prepare specific examples where your analytics directly influenced growth or performance.
✨Master the Art of Data Storytelling
This role requires translating complex analytics into actionable insights. Practice explaining your past projects in simple terms, focusing on the impact of your findings. Think about how you can present your data storytelling skills during the interview to show you can communicate effectively with both marketers and executives.
✨Understand the Gaming Landscape
Since you're applying to a leading games studio, it's crucial to have a good grasp of the gaming industry, especially MMORPGs. Research their games, marketing strategies, and recent campaigns. This knowledge will not only impress your interviewers but also help you tailor your answers to align with their goals.
✨Show Your Leadership Skills
As this is a lead position, be prepared to discuss your experience mentoring others. Share examples of how you've supported team members in the past, particularly in analytics. Highlight your ability to collaborate with cross-functional teams, as this will be key in partnering with marketing leadership and finance.