Overview
I'm hiring a Customer Selections & Analytics Consultant for a long‑established UK insurance business that is expanding its customer analytics and marketing capability.
Role
This is a hands‑on SQL role focused on campaign targeting and performance analysis, sitting in a team that directly influences how the business engages and retains its customers.
What you'll be doing
- Build customer selections using SQL based on campaign briefs
- Segment audiences to support targeted marketing activity (e.g. cross‑sell and retention campaigns)
- Work with stakeholders across the business to understand campaign requirements
- Analyse campaign performance and provide clear, actionable insight
- Present findings back to stakeholders to improve future campaigns
- Support the development of dashboards and reporting for campaign evaluation
- Help refine targeting approaches through continuous feedback and optimisation
Responsibilities
- Build audiences for marketing campaigns
- Ensure the right customers are targeted at the right time
- Analyse campaign performance and drive improvements
What you bring - Must‑haves
- Strong SQL skills
- Experience in campaign selections / CRM / customer analytics
- Experience building audiences and segmenting customer data
- Experience analysing campaign performance and delivering insights
- Ability to work with stakeholders and explain results clearly
- Good communication and presentation skills
Nice to have
- Experience in insurance or regulated environments
- Experience with Power BI or other visualisation tools
- Understanding of test‑and‑learn / campaign optimisation approaches
Why this role
- Own end‑to‑end campaign analytics – not just reporting
- Work in a team that directly impacts customer strategy and revenue
- Strong bonus (17.5%) alongside salary
- Flexible hybrid working (1 day onsite)
- Fast interview process
Location
- Based in Stratford‑upon‑Avon
- 1 day per week onsite
- Commutable from Birmingham, Coventry, Warwick, Leicester, Nottingham, and surrounding areas
Interview process
- SQL test (sent upfront)
- Single competency interview
- Fast turnaround
Final note
If you have experience in CRM or campaign analytics and want a role where you can own both targeting and insight, this is a great opportunity.
