At a Glance
- Tasks: Lead personalisation strategy to enhance customer experiences and drive growth.
- Company: Join a forward-thinking company focused on customer transformation.
- Benefits: Competitive salary, hybrid working, and opportunities for professional development.
- Other info: Dynamic environment with a focus on data-driven decision making.
- Why this job: Make a real impact in a high-stakes role at the heart of customer engagement.
- Qualifications: Experience in personalisation strategy, CRM, and strong SQL skills required.
The predicted salary is between 50000 - 65000 £ per year.
This is a newly created, high impact role sitting at the heart of a major customer growth transformation. You will shape how personalisation is designed and delivered across the customer lifecycle, directly supporting a strategic ambition to drive market share growth through data, analytics, martech and AI.
The Role
- You will own the personalisation strategy across the customer lifecycle, operating at the intersection of CRM activation, data science and digital product.
- Define how customer data is used to deliver personalised experiences at scale.
- Translate behavioural and frequency data into clear segmentation and personalisation frameworks.
- Develop best next action and audience strategies to support growth and engagement.
- Ensure personalisation is embedded across omni channel customer journeys.
- Act as a strategic connector between data science outputs, CRM execution and digital product experiences.
- Influence how personalisation supports customer engagement, loyalty and market share growth.
Your Skills and Experience
- Strong commercial experience in personalisation strategy, CRM strategy or customer analytics.
- Confidence working with customer and behavioural data to drive decision making.
- Ability to bridge technical data teams and marketing or CRM activation teams.
- Comfortable defining frameworks, strategy and direction rather than purely executing campaigns.
- Strong SQL capability with experience querying customer level data.
- Exposure to CRM platforms such as Braze and broader martech or AI driven personalisation tools.
How to Apply
If you are a strategic personalisation specialist looking to make a tangible impact within a data led growth programme, please apply to learn more.
Personalisation Analytics Manager in Stoke-on-Trent employer: Harnham
Join a forward-thinking company that prioritises innovation and personalisation, offering a dynamic work culture that fosters collaboration and creativity. With hybrid working options and a focus on employee development, you will have the opportunity to grow your skills in a supportive environment while directly contributing to transformative customer strategies. Located in Staffordshire, this role not only provides competitive remuneration but also places you at the forefront of a major growth initiative, making it an exciting time to be part of the team.
StudySmarter Expert Advice🤫
We think this is how you could land Personalisation Analytics Manager in Stoke-on-Trent
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your experience with personalisation strategies and data analytics. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to personalisation and CRM strategies. Be ready to discuss how you've used data to drive decisions and improve customer experiences.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Personalisation Analytics Manager in Stoke-on-Trent
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Personalisation Analytics Manager. Highlight your experience in personalisation strategy and CRM, and don’t forget to showcase your SQL skills!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain how your background aligns with our goals at StudySmarter. Be specific about how you can drive market share growth through data and analytics.
Showcase Your Data Skills:Since this role involves working with customer and behavioural data, make sure to mention any relevant projects or experiences where you've successfully used data to influence decision-making.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Harnham
✨Know Your Data Inside Out
Make sure you’re well-versed in customer and behavioural data. Brush up on how to interpret this data to drive decision-making, as it’s crucial for the role. Be ready to discuss specific examples of how you've used data to shape personalisation strategies.
✨Showcase Your Strategic Thinking
Prepare to talk about your experience in defining frameworks and strategies rather than just executing campaigns. Think of instances where you’ve influenced personalisation efforts and how that impacted customer engagement and loyalty.
✨Familiarise Yourself with CRM Tools
Since the role involves working with CRM platforms like Braze, make sure you understand how these tools function. If you have experience with martech or AI-driven personalisation tools, be ready to share how you’ve leveraged them in past roles.
✨Practice Your SQL Skills
Given the strong SQL capability required, brush up on your querying skills. Prepare to discuss how you’ve used SQL to extract insights from customer-level data, and consider running through a few sample queries to keep your skills sharp.
