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- Tasks: Analyse consumer perceptions and market dynamics for a leading health brand.
- Company: Join an award-winning insights agency focused on consumer health.
- Benefits: Earn £250-£300 per day with flexible remote work options.
- Why this job: Make a real impact in the healthcare sector while utilising your Mandarin skills.
- Qualifications: Fluency in Mandarin and experience with Brandwatch and Keyword.io are essential.
- Other info: This is a 4-6 week contract, perfect for students or recent graduates.
An award-winning insights agency is looking for a freelance Social Listening Consultant to support a strategic project for a leading consumer health brand in the Chinese market. This role requires fluency in Mandarin and hands-on experience with Brandwatch and Keyword.io to deliver high-impact insights.
Role & Responsibilities:
- Understand the competitive landscape: Analyse consumer perceptions of competing products, uncover unmet needs, and monitor market dynamics.
- Deep dive into consumer needs and benefits: Identify what drives consumer interest, engagement, and loyalty within the health space.
- Explore usage patterns, daily routines, and purchase drivers through online conversation analysis.
- Analyse sentiment and awareness: Measure how the brand and its competitors are discussed and perceived across key platforms.
- Work with the wider insights team to develop strategic recommendations based on findings—helping shape brand, product, and communication strategies.
Skills & Experience:
- Fluent in Mandarin Chinese (written and spoken) – essential.
- Proven experience using Brandwatch and Keyword.io in an agency or brand-side environment.
- Experience in social listening, digital research, or consumer insights, ideally in the healthcare or FMCG sectors for the Chinese market.
- Able to turn unstructured data into actionable insights and clear narratives.
- Detail-oriented and culturally attuned to nuances in Chinese online conversations.
Benefits:
£250-£300 per day, outside IR35, 4-6 week contract.
How to Apply:
Register your interest by sending your CV to Lloyd Dunstall via the Apply link on this page.
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Listening Consultant
✨Tip Number 1
Familiarise yourself with the latest trends in social listening, especially within the healthcare sector. This will not only help you understand the market better but also demonstrate your commitment and knowledge during any discussions.
✨Tip Number 2
Practice your Mandarin skills by engaging in online forums or social media platforms where discussions about consumer health are taking place. This will enhance your fluency and give you insights into the nuances of conversations in the Chinese market.
✨Tip Number 3
Get hands-on experience with Brandwatch and Keyword.io if you haven't already. Consider creating mock reports or analyses to showcase your ability to turn data into actionable insights, which is crucial for this role.
✨Tip Number 4
Network with professionals in the insights and social listening fields, particularly those who have experience in the Chinese market. This can provide you with valuable tips and potentially lead to referrals that could strengthen your application.
We think you need these skills to ace Social Listening Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your fluency in Mandarin and your experience with Brandwatch and Keyword.io. Emphasise any relevant projects or roles that showcase your skills in social listening and consumer insights.
Craft a Compelling Cover Letter: Write a cover letter that specifically addresses the requirements of the Social Listening Consultant role. Mention your understanding of the Chinese market and how your insights can benefit the consumer health brand.
Showcase Relevant Experience: In your application, provide examples of past work where you analysed consumer perceptions or market dynamics. Highlight any specific achievements that demonstrate your ability to turn data into actionable insights.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors. Ensure that your language is clear and professional, reflecting your attention to detail, which is crucial for this role.
How to prepare for a job interview at Harnham
✨Showcase Your Language Skills
Since fluency in Mandarin is essential for this role, be prepared to demonstrate your language skills during the interview. You might be asked to discuss your experience or even answer questions in Mandarin, so practice speaking about your professional background in the language.
✨Familiarise Yourself with Brandwatch and Keyword.io
Make sure you have a solid understanding of how to use Brandwatch and Keyword.io. Be ready to discuss specific projects where you've used these tools, including the insights you derived and how they influenced decision-making.
✨Understand the Consumer Health Landscape
Research the consumer health market, particularly in China. Be prepared to discuss current trends, key competitors, and consumer behaviours. This will show your potential employer that you are proactive and knowledgeable about the industry.
✨Prepare Insightful Questions
At the end of the interview, you'll likely have the chance to ask questions. Prepare thoughtful questions about the company's approach to social listening, their expectations for the role, and how success is measured. This demonstrates your genuine interest in the position and the company.
