At a Glance
- Tasks: Lead strategies to reduce churn and enhance customer experience in a subscription business.
- Company: Established media organisation engaging millions across digital and traditional platforms.
- Benefits: Private medical insurance, pension contributions, generous holiday allowance, and lifestyle perks.
- Other info: Hybrid work model with opportunities for training and professional development.
- Why this job: Make a real impact on customer retention and revenue while shaping lifecycle strategies.
- Qualifications: Experience in CRM or retention marketing, strong data interpretation skills, and stakeholder management.
The predicted salary is between 48000 - 48000 £ per year.
This is an opportunity to take ownership of a high impact lifecycle initiative within a large-scale subscription business. You will lead the strategy behind reducing payment related churn, working on a critical project tied to upcoming regulatory change. It is a role with clear visibility, where your ideas will directly influence customer retention and revenue outcomes.
The Company
They are a well-established, multi-channel media and content organisation with a large subscriber base and a diverse portfolio of products. Operating at a significant scale, they engage millions of customers across digital and traditional platforms. Their teams combine data, technology, and creative expertise to deliver compelling customer experiences. The business is continuing to invest heavily in CRM and lifecycle strategy to support long-term growth.
The Role
- You will focus on the end of lifecycle journey, specifically payments and renewals, designing and optimising communications to reduce churn and improve the customer experience.
- Lead the strategy for payment and renewal communications across the subscriber base.
- Design and deliver targeted campaigns for customers with failed, expired, or at risk payment methods.
- Segment audiences based on behaviour and risk signals to drive personalised journeys.
- Develop testing frameworks to optimise messaging, timing, and channels.
- Work closely with data, product, and engineering teams to ensure accurate triggers and automation.
- Track and report on performance metrics such as payment recovery rates and retention impact.
- Shape the long term approach to lifecycle strategy, with scope to expand into broader win back campaigns.
Your Skills and Experience
- Strong commercial experience within CRM, lifecycle, or retention marketing in a subscription environment.
- Proven ability to manage or optimise customer journeys focused on engagement or churn reduction.
- Experience using CRM or CDP platforms such as Braze, Salesforce Marketing Cloud, or Adobe.
- Ability to interpret complex data and translate insights into actionable strategies.
- Experience with segmentation, testing, and campaign optimisation.
- Strong stakeholder management skills and the ability to work cross functionally.
What They Offer
- Private medical insurance including pre-existing conditions.
- Pension contributions and a comprehensive wellbeing package.
- Access to training, development resources, and LinkedIn Learning.
- Generous holiday allowance plus volunteering days.
- Additional lifestyle benefits including fitness support and retail discounts.
How to Apply
If you are interested in driving an impactful lifecycle strategy within a fast-paced subscription business, please apply with your CV.
Engagement and Lifecycle Manager in Slough employer: Harnham
As a leading multi-channel media and content organisation based in London, we pride ourselves on fostering a dynamic work culture that champions innovation and collaboration. Our commitment to employee growth is evident through extensive training resources, including access to LinkedIn Learning, and a comprehensive wellbeing package that supports both personal and professional development. Join us to make a meaningful impact on customer retention strategies while enjoying generous benefits and a vibrant team environment.
