Senior Insight Analyst - Hybrid

Senior Insight Analyst Location: London Salary: up to £57,000 About the Team Join a leading broadcaster\’s Insights team within the Commercial vertical, led by the Commercial Insight Business Partner. Commercial, Content, Marketing, and Streaming & Social. This role sits within Commercial, focused on advertiser performance, campaign effectiveness, and driving commercial growth strategy, working closely with Sales. The Commercial team includes researchers conducting qual and quant studies, analysts deep-diving into platform performance (e.g., You\’ll step into a role previously held by a digital specialist, so a solid understanding of digital and social media is key. Evaluate and prove advertiser campaign effectiveness, including brand lift and ROI measurement. Use survey and digital data to measure and predict campaign performance. Support brief development and confidently prioritise or challenge requests from commercial stakeholders. Translate complex data into clear narratives and actionable business recommendations. Analyse campaign and platform performance across linear TV, VoD, YouTube, and social platforms. Key Projects Lead analysis on a major multi-broadcaster study assessing TV\’s impact on sales and web traffic. Develop cross-platform reach analysis to understand audience overlaps and inform budget allocation. You have strong commercial acumen and are confident pushing back or prioritising work to maximise impact. Experienced in campaign effectiveness, brand lift analysis, and narrative-driven reporting. Comfortable handling a broad range of media from traditional TV to digital and social platforms. Skilled at turning data into clear, business-focused insights. SQL experience is a plus but not essential. Strong dashboarding skills in Power BI, Tableau, or similar. Familiarity with survey and research data is beneficial