Senior Customer Analyst

SENIOR CUSTOMER ANALYST SALARY UP TO £70,000 LONDON We’re looking for a Senior Customer Analyst to work with a global business within the food ordering marketplace to focus on understanding, optimising, growing and extracting value out of their customer base. THE ROLE AND RESPONSIBILITIES: You’ll work on maximising the current value of the customer base particularly around loyalty, retention, and acquisition. Day to day you’ll: Customer Base Management : Evaluate the effectiveness of customer segmentation models and base management strategies to enhance retention, re-engage inactive users, and support end-to-end lifecycle marketing efforts. Insight Generation : Deliver actionable insights on customer behaviour, preferences, and churn indicators to inform CRM and marketing strategies. Performance Tracking : Develop and maintain dashboards and reports to track key customer metrics, including retention, lifetime value (LTV), churn, and engagement. Cross-Functional Collaboration : Work closely with both local and global stakeholders across CRM, Marketing, and Product teams to ensure data-driven insights are integrated into strategic decisions. Data Storytelling : Leverage visualization tools such as Tableau, Looker, or Google Sheets to communicate complex data in a clear and impactful way that drives action. Optimization