Senior CRM Strategist

London / Hybrid • up to £60,000 + Benefits

This is an exciting opportunity to step into a newly created Senior Data Strategist position where you’ll shape CRM strategy, elevate data capabilities, and influence major customer‑experience programmes. If you’re motivated by using data to drive ROI and challenge how organisations understand and engage their customers, this role offers the strategic ownership you’re looking for.

The Company

They are a growing, data‑driven marketing agency known for delivering impactful CRM and customer engagement programmes. Working across a variety of sectors, they partner with well‑known brands to unlock value from customer data and optimise cross‑channel journeys. With a strong reputation for analytical excellence and an ambitious growth agenda, they offer an environment where strategic thinkers can make a measurable impact.

The Role

As Senior Data Strategist, you will:

• Own and deliver CRM strategy for clients, focusing on how data can drive ROI and hit key performance metrics.
• Develop and orchestrate comms plans across complex projects, leveraging data and technology to optimise customer journeys.
• Write and refine data project briefs, setting clear technical and analytical requirements for specialist teams.
• Apply analytical thinking across CRM delivery, translating complex concepts into simple, actionable insights.
• Craft compelling data‑driven stories and presentations for senior stakeholders using tools like PowerPoint.
• Support the development of KPIs and performance measurement frameworks.
• Use tools such as Tableau and Adobe Analytics to surface insights and identify optimisation opportunities.
• Build and maintain strong relationships with client stakeholders up to senior management level.
• Collaborate with third‑party partners (e.g., Braze, agencies) to enhance data use cases.
• Lead strategic outputs across project teams and mentor junior colleagues where needed.

Your Skills & Experience

You will need:

• Strong experience working with CRM principles, channels, and data‑driven strategy.
• Proven ability to use insight, analytics, and behavioural economics to shape customer strategies.
• Understanding of Performance Marketing and its interplay with CRM.
• Working proficiency with tools such as Tableau and Adobe Analytics.
• Strong Excel skills and confidence using the wider Microsoft or Google Suite.
• A strategic mindset with the ambition to identify opportunities for improvement and growth.
• Excellent communication skills and the ability to present insight‑led stories to senior stakeholders.

HOW TO APPLY

• Apply by sending your CV to Joe by the link below