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For Companies At a Glance
- Tasks: Lead a team to enhance CRM strategies for diverse ecommerce clients.
- Company: Join a vibrant retention agency focused on building lasting customer relationships.
- Benefits: Enjoy a hybrid work model, competitive salary, and a people-first culture.
- Why this job: Be part of a dynamic team that values collaboration and personal growth.
- Qualifications: Strong Klaviyo expertise and proven ecommerce retention experience required.
- Other info: Ideal for those aspiring to advance to a Head of CRM role.
The predicted salary is between 42000 - 60000 £ per year.
Job Description
Senior CRM Manager
London up to £65,000
This is an exciting opportunity to take on a strategic, client‑facing CRM role within a high‑performing digital team. You’ll shape CRM strategy across several well‑known brands, lead end‑to‑end delivery, and become a trusted advisor to senior stakeholders — all while working in one of the UK’s most consistently top‑ranked workplaces.
The Company
They are a rapidly growing digital growth agency based in Central London, known for their collaborative culture, strong industry reputation, and ability to deliver impactful CRM and lifecycle programmes for major consumer brands. Their environment blends strategy, insight, and hands‑on delivery, giving you the chance to work across a variety of industries and marketing technologies. With a close‑knit team structure and strong leadership, they offer an ideal setting for CRM specialists looking to elevate their strategic responsibilities.
The Role
As Senior CRM Manager, you will lead multi‑channel CRM programmes across several clients, combining strategic thinking, analytical insight, and day‑to‑day delivery. You will:
- Develop end‑to‑end CRM strategies across email, push, and SMS.
- Build automated journeys, segmentation approaches, and dynamic content.
- Review existing CRM activity and identify opportunities to improve performance.
- Advise clients on their CRM and martech setup, including migrations and optimisation.
- Shape data strategies to ensure teams can understand and activate customer behaviour.
- Analyse campaign performance and turn insights into clear recommendations.
- Present confidently to senior client stakeholders and support account growth.
- Lead projects and mentor junior team members (without formal line management).
Your Skills & Experience
You will bring:
- Around 5 years’ experience in CRM across multiple clients or organisations.
- Strong strategic ability — able to define CRM strategy, not only execute.
- Experience with one or more CRM / marketing automation platforms.
- A solid understanding of multi‑channel CRM (email‑only backgrounds welcome if strategic).
- Strong analytical mindset and ability to interpret performance data.
- Confidence in leading client conversations, presenting insights, and influencing direction.
- Proactive, energetic working style with the ability to manage multiple projects.
What They Offer
- Up to £65,000 base salary
- Hybrid working (3 days office, including Fridays)
- Work with a highly regarded, people‑first agency with strong progression opportunities
- Exposure to multiple major brands and modern CRM technologies
- Supportive team culture with regular socials and development opportunities
HOW TO APPLY:
- Apply by sending your CV to Joe by the link below
Senior CRM Manager employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Network with professionals in the CRM and ecommerce space, especially those who have experience with Klaviyo and Shopify. Attend industry events or webinars to connect with potential colleagues and learn more about the latest trends in retention strategies.
✨Tip Number 2
Showcase your leadership skills by sharing examples of how you've successfully managed teams in previous roles. Highlight any mentoring experiences you have, as this is crucial for the Senior CRM Manager position.
✨Tip Number 3
Familiarise yourself with the specific challenges faced by ecommerce brands in retention marketing. Prepare insights or case studies that demonstrate your understanding of effective lifecycle strategies and how they can be applied to different client accounts.
✨Tip Number 4
Be ready to discuss your approach to campaign optimisation and KPI management during interviews. Prepare to share specific metrics you've improved in past roles, as this will show your ability to drive measurable growth for clients.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Klaviyo and Shopify, as well as your leadership skills in CRM. Use specific examples of how you've managed teams and improved retention strategies in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss your passion for ecommerce and how your background aligns with their focus on customer relationships and retention strategies.
Showcase Relevant Achievements: Include quantifiable achievements related to CRM and retention in your application. For instance, mention any successful campaigns you've led or KPIs you've improved, as this will demonstrate your capability to drive results.
Highlight Team Management Experience: Since the role involves mentoring a team, emphasise your experience in managing and developing team members. Share examples of how you've fostered collaboration and accountability within your teams.
How to prepare for a job interview at Harnham
✨Showcase Your Klaviyo Expertise
Make sure to highlight your experience with Klaviyo during the interview. Discuss specific campaigns you've managed, any challenges you've overcome, and how you've leveraged Klaviyo's features to drive retention. This will demonstrate your hands-on knowledge and passion for the platform.
✨Demonstrate Leadership Skills
Prepare examples of how you've successfully led and mentored teams in the past. Talk about your approach to team management, how you ensure consistent delivery, and any strategies you've implemented to foster collaboration and accountability within your team.
✨Discuss Your Strategic Vision
Be ready to articulate your strategic vision for CRM and retention. Share insights on lifecycle strategies you've developed, how you've optimised campaigns, and the measurable results you've achieved. This will show that you can think critically and strategically about client needs.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and ability to balance leadership with hands-on strategy. Think of situations where you've had to make tough decisions or adapt strategies based on client feedback, and be prepared to discuss these in detail.
