Senior CRM Executive

Full-Time 22800 - 38000 £ / year (est.) No home office possible

A rapidly growing consumer brand is looking to hire a Senior CRM Executive to join its high-performing CRM Automation team. Known for its fast-paced, collaborative culture, the business is focused on delivering best-in-class customer engagement through data-driven, personalised marketing journeys across email and SMS channels.

As Senior CRM Executive, you’ll be a core member of the automation function within the broader CRM team. You’ll be responsible for building and executing automated lifecycle campaigns that span re-engagement, loyalty, welcome, and abandoned basket journeys. The role requires hands-on technical CRM experience, particularly around HTML builds, behavioural segmentation, and personalisation strategies. This is a fantastic opportunity for someone who enjoys the blend of creative execution and technical campaign delivery within a fast-moving B2C environment.

Key Responsibilities:

Deliver and optimise end-to-end automated lifecycle campaigns across email and SMS.
Build campaigns using HTML and modular templates — beyond drag-and-drop functionality.
Create and manage journeys for welcome, reactivation, loyalty, and basket abandonment.
Segment audiences using behavioural and transactional data to drive personalisation.
Monitor performance and continuously test and optimise for engagement.
Work collaboratively across BAU and loyalty teams to ensure CRM consistency and impact.

Skills & Experience:

Essential: 2+ years of hands-on CRM campaign execution experience.
Proficiency in HTML for email campaign builds.
Deep understanding of audience segmentation and personalisation techniques.
Experience with leading CRM platforms (e.g. Marigold, Braze, Salesforce Marketing Cloud).
Ability to work from Birmingham office 3 days per week.

Why Apply?

Competitive salary up to £38,000
Join a fast-paced, commercially focused CRM function
Work in a role that blends creative execution with technical delivery
Supportive and collaborative CRM team culture

To express your interest, send your CV to Daniel Abbasi via the Apply link on this page or reach out directly for more information.