At a Glance
- Tasks: Lead and optimise multi-channel CRM campaigns to enhance user engagement.
- Company: Fast-growing digital business with a dynamic team environment.
- Benefits: Competitive salary, hands-on experience, and opportunities for growth.
- Why this job: Join a data-driven team and make a real impact on customer journeys.
- Qualifications: 1+ year in CRM or email marketing, strong communication, and analytical skills.
- Other info: Collaborative culture with a focus on innovation and continuous improvement.
The predicted salary is between 28000 - 42000 £ per year.
Overview We\’re looking for a Senior CRM Executive to work with a fast-growing digital business focused on building, optimising, and analysing multi-channel campaigns. If you feel this is in line with your experience and are keen to take on more responsibility within a data-led, growing team – this one is for you.Role and Responsibilities You\’ll work across the full customer lifecycle understanding how users engage in onboarding through to renewal and reactivation. You\’ll be balancing campaign execution with testing, analysis and collaboration within internal teams.Day to day, you\’ll:Take charge of campaign QA and end-to-end testing, ensuring all logic and segmentation flow smoothly.Focus on automated journeys – onboarding, renewal, and win back- to keep engagement high.Construct and schedule lifecycle, promotional, and transactional campaigns across push, SMS, email and in-app.Collaborate with product, data, and compliance teams to ensure journeys meet wider business goals.Monitor campaign performance, report on key metrics, and highlight opportunities for optimisation.Keep content relevant by updating seasonal messages and offers across active journeys.Get hands-on with tagging, segmentation, and personalisation to deliver relevant, dynamic messaging.Work towards continuous improvement by suggesting new tests and creative approaches.Skills and Qualifications At least 1 year of experience in CRM, lifecycle, or email marketing — ideally within a digital or subscription-based environment.Excellent communicator who thrives on collaboration and enjoys partnering across teams.Proven ability to manage multiple projects simultaneously, balancing quick turnarounds with strategic, long-term goals.Practical experience using CRM platforms such as Braze, Salesforce Marketing Cloud, Ometria, or similar tools.Genuine interest in understanding user behaviour and leveraging lifecycle journeys to boost engagement and retention.Strong analytical skills with confidence in interpreting performance data and identifying actionable insights.Comfortable experimenting and testing new ideas — you learn fast and adapt quickly.Detail-oriented, highly organised, and methodical in your approach to work.How to apply Apply by sending your CV to Joe by the link below.
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Senior CRM Executive employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can sometimes lead to job opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM campaigns and results. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRM. We recommend role-playing with a friend to boost your confidence and refine your answers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed, and we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Senior CRM Executive role. Highlight your hands-on experience with CRM platforms and any relevant campaigns you've managed.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics to show how you’ve optimised campaigns or improved engagement.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Explain why you’re excited about this role and how your background makes you a perfect fit. Be sure to mention your collaborative approach and analytical mindset.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Harnham
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Familiarise yourself with the specific tools mentioned in the job description, like Braze or SFMC. Be ready to discuss how you've used these platforms in past roles and how they can help optimise campaigns.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with data analysis. Think of examples where you've tracked campaign performance and drawn insights from metrics. This role requires an analytical mindset, so be ready to demonstrate how your insights have led to successful campaign adjustments.
✨Collaboration is Key
Since this position involves working cross-functionally, think of instances where you've collaborated with other teams. Be prepared to share how you’ve partnered with product, data, or compliance teams in the past to achieve common goals. Highlight your strong communication skills!
✨Bring Fresh Ideas
The company is looking for someone who can contribute to continuous improvement. Come prepared with a few creative ideas or tests you’d like to implement in their CRM strategy. This shows your enthusiasm and willingness to innovate, which is crucial for a fast-moving team.