At a Glance
- Tasks: Lead CRM campaign measurement and optimise marketing performance across various channels.
- Company: Join a well-known UK retail business with a strong collaborative culture.
- Benefits: Up to £55,000 salary, bonus, hybrid working, and a supportive team environment.
- Other info: Flexible working with opportunities for professional growth and influence.
- Why this job: Shape how marketing success is defined and make a real impact on campaigns.
- Qualifications: 3-7 years in CRM/marketing analytics with strong SQL skills and stakeholder management.
The predicted salary is between 55000 - 55000 £ per year.
Up to £55,000 + bonus
Cheadle (Near Manchester) - Hybrid (typically 1 day per week)
I'm hiring a Senior CRM Analyst to join a well-known UK retail business, helping to strengthen how they measure and optimise marketing performance. This is a core hire for the team, focused on building and embedding best-practice campaign measurement across CRM.
Role
You’ll sit within the CRM analytics team, working across marketing, product, and commercial teams to:
- Define how campaigns should be measured
- Improve understanding of incremental uplift and ROI
- Upskill the wider team on measurement methodologies
This is less about building dashboards - and more about thinking critically about what “good” looks like in marketing performance.
What you’ll be doing
- Own and develop CRM campaign measurement frameworks
- Evaluate performance across channels (email, app, vouchers, direct mail)
- Design and implement test & control methodologies to measure incremental impact
- Analyse campaign performance and translate results into clear recommendations
- Work closely with stakeholders to define success metrics and improve targeting
- Coach and support other analysts on measurement best practice
- Help move the team towards commercially focused performance reporting (e.g. profit contribution)
What you bring
- Must-haves
- Strong SQL skills (your primary tool)
- Experience in CRM / marketing / campaign analytics
- Strong understanding of campaign measurement methodologies
- Experience working with B2C customer data at scale
- Strong stakeholder skills - able to explain insights clearly and influence decisions
- Strongly preferred
- Retail or high-frequency customer environment
- Experience across multiple CRM channels (email, app, direct mail, etc.)
- Exposure to CRM platforms (e.g. Salesforce Marketing Cloud)
Not the right fit if
- You're primarily a BI / dashboard-focused analyst
- You've only worked in B2B environments
- You lack experience in campaign measurement and experimentation
What they're looking for
- 3-7 years' experience
- Someone ready to step into a senior analytical role
- A commercial thinker - focused on impact, not just reporting
- Comfortable working across teams and influencing ways of working
- Someone who can work in ambiguity and challenge how things are measured
The team
3 CRM Analytics Managers + wider analyst team. This role will be the go-to specialist for measurement. Focus initially on improving measurement frameworks, then broader project work.
Why this role
- Genuine ownership of a key capability gap (marketing measurement)
- High visibility across marketing and commercial teams
- Opportunity to shape how campaign success is defined and measured
- Strong, collaborative team culture (very people-focused business)
- Flexible working (typically 1 day per week in office)
Package
- Salary up to £55,000
- Bonus up to 15%
- Hybrid working + strong culture and benefits
Interview process
- Stage 1: experience + approach discussion
- Stage 2: SQL & scenario-based discussion (no heavy coding test)
If you’re a CRM / marketing analyst who enjoys thinking about how to measure impact properly - not just reporting results - this is a great opportunity to step into a more strategic role.
Senior CRM Analyst (Marketing Measurement) employer: Harnham
Join a leading UK retail business that prioritises employee growth and collaboration, offering a vibrant work culture where your insights directly influence marketing strategies. With a competitive salary of up to £55,000 plus bonuses, and the flexibility of hybrid working, this role provides a unique opportunity to shape campaign measurement practices while being part of a supportive team dedicated to professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Analyst (Marketing Measurement)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Harnham and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Harnham are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Harnham on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Harnham. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Analyst (Marketing Measurement)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Harnham. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Harnham:Show us that you’ve done your homework! In your application, briefly mention what you admire about Harnham’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Harnham
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Harnham will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Harnham, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
