At a Glance
- Tasks: Evaluate retail media performance and provide actionable insights to stakeholders.
- Company: Well-established retail business with a strong media presence.
- Benefits: Contract role with opportunities for professional growth and collaboration.
- Other info: Collaborative environment focused on maximising campaign impact.
- Why this job: Join a dynamic team shaping retail media strategy through data and analytics.
- Qualifications: Experience in retail media analytics and advanced SQL skills required.
The predicted salary is between 40500 - 49500 £ per year.
This is an exciting opportunity for a Retail Media Analyst to join a well-established retail business on a contract basis.
You will play a key role in evaluating retail media performance, improving measurement frameworks, and partnering with stakeholders to maximise the impact of campaign activity across a broad media ecosystem.
The Company
They are a recognised consumer-facing organisation with a significant retail media presence across both digital and physical channels.
The business is investing in its data and analytics capabilities to better understand campaign performance and support commercial decision-making.
You will join a collaborative environment where analytics plays a central role in shaping retail media strategy.
The Role and Deliverables
- Measure and evaluate retail media campaign performance across multiple channels, providing actionable insights to stakeholders.
- Advise internal teams on campaign measurement, channel setup, tracking frameworks, and retail media best practice.
- Partner with commercial stakeholders to align retail media activity with business objectives and performance targets.
- Analyse effectiveness across CRM, point of sale, in-store screens, website activity, and paid social campaigns.
- Develop and maintain robust reporting, tracking, and analytical solutions using the existing data environment.
- Support customer and digital activity analysis to improve understanding of campaign impact and channel performance.
- Your Skills & Experience
- Strong experience in retail media analytics, with a proven ability to measure and optimise campaign performance.
- Advanced SQL skills and the ability to work extensively with large-scale datasets.
- Strong hands-on experience with Databricks in a production analytics environment.
- Working knowledge of Python and R for analytics and data manipulation.
- Experience with Google Analytics and Big Query, including exposure to data migration or integration projects.
- Ability to translate analytical findings into strategic recommendations for both technical and non-technical stakeholders.
- Strong stakeholder management skills and experience working closely with commercial teams.
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Retail Media Analyst (Contract) employer: Harnham
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