At a Glance
- Tasks: Analyse and optimise retail media campaigns to drive commercial success.
- Company: Join a leading retailer investing in innovative media capabilities.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on data-driven decision making.
- Why this job: Shape the future of retail media and make a real impact on business outcomes.
- Qualifications: Experience in Retail Media Analytics and strong skills in SQL, Python, or R.
The predicted salary is between 40500 - 49500 £ per year.
This leading retailer is investing heavily in its Retail Media capability and is looking for an experienced Retail Media Analyst to support the optimisation and measurement of media performance across multiple customer touchpoints.
This is an opportunity to work with a well-established brand, helping shape how retail media campaigns are measured and optimised to drive commercial outcomes.
THE ROLE
As a Retail Media Analyst, you will play a key role in helping the business maximise the value of its retail media activity through advanced campaign measurement, strategic analysis, and stakeholder consulting.
You'll work across a wide range of marketing channels, partnering with commercial teams to optimise performance and drive better business outcomes.
Your responsibilities will include
- Measure and evaluate the performance of retail media campaigns across multiple channels.
- Partner with commercial stakeholders to advise on campaign setup, tracking methodologies, and performance optimisation.
- Provide strategic recommendations to improve channel effectiveness and maximise commercial performance.
- Analyse activity across CRM, website, paid social, in-store screens, and point of sale (POS).
- Develop and maintain robust measurement frameworks to track campaign success against commercial objectives.
- Carry out customer analytics and digital activity tracking to uncover actionable insights.
- Work extensively with Databricks, SQL, Python, and R to manipulate, analyse, and interpret large datasets.
- Support data integration and transformation projects, including leveraging Google Analytics and Big Query data within Databricks where required.
- Present analytical findings and recommendations clearly to both technical and non-technical stakeholders.
YOUR SKILLS AND EXPERIENCE
- Proven experience working within Retail Media Analytics.
- Strong background measuring and optimising campaign performance across multiple marketing channels.
- Excellent stakeholder management skills with the ability to consult senior commercial teams and influence decision-making.
- Advanced SQL skills and extensive experience working with Databricks.
- Strong Python and/or R experience for analysis and modelling.
- Experience with Google Analytics and Big Query, with exposure to migrating or integrating data into Databricks being highly desirable.
- Experience working with digital tracking, campaign measurement, and customer analytics.
- Ability to translate complex analytical findings into clear commercial recommendations.
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Retail Media Analyst employer: Harnham
Join a leading UK-based media organisation at the forefront of digital transformation, where your role as Director of Streaming Product and Growth will be pivotal in shaping the future of their subscription services. With a strong emphasis on innovation and a collaborative work culture, you'll have access to significant growth opportunities, competitive salary packages, and a performance-based bonus structure, all while working in a dynamic environment that values data-driven decision making and customer-centric strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Media Analyst
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Harnham and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Harnham are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Harnham on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Harnham. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retail Media Analyst
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Harnham. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Harnham:Show us that you’ve done your homework! In your application, briefly mention what you admire about Harnham’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Harnham
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Harnham will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Harnham, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
