At a Glance
- Tasks: Lead a dynamic qualitative research team and deliver impactful insights for major clients.
- Company: A leading brand communications business with a focus on creativity and insight.
- Benefits: Competitive salary, career growth opportunities, and a collaborative work environment.
- Other info: Join a multidisciplinary team and work on high-profile projects.
- Why this job: Shape the future of qualitative research and influence strategic decisions for global brands.
- Qualifications: Experience in qualitative research and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
This is a standout opportunity for a Qualitative Insight Team Lead to shape and grow a high-impact research function within a creative and insight-led environment. You will play a central role in elevating qualitative capabilities, working closely with senior stakeholders, and influencing how insight drives creative and strategic decisions across major client accounts.
THE COMPANY
They are a well-established, large-scale brand communications business with an embedded insight capability at the heart of their offering. Bringing together creative, production, and insight teams, they operate a highly collaborative model that supports global clients across a range of industries. The organisation is investing significantly in its insight function, with a clear ambition to strengthen its external positioning and expand its research capabilities. You will join a multidisciplinary insight team working in close partnership with creative and client teams.
THE ROLE
As a Qualitative Insight Team Lead, you will lead and scale the qualitative insight function while delivering high-impact research and shaping strategic direction across key client accounts. Specifically, you can expect to be involved in the following:
- Lead and develop the qualitative research team, with responsibility for hiring and capability growth.
- Own and evolve the qualitative research offering across the business.
- Deliver high-quality qualitative insight, remaining close to research execution and craft.
- Partner with senior stakeholders and account leads on key client engagements.
- Play a leading role across high-profile, global client accounts.
- Introduce and scale new qualitative and hybrid research methodologies.
- Contribute to new business opportunities and support commercial growth.
- Collaborate across insight, creative, and strategy teams in a matrix environment.
SKILLS AND EXPERIENCE
The successful Qualitative Insight Team Lead will have the following skills and experience:
- Strong commercial experience in qualitative research within an agency or consultancy environment.
- Proven ability to lead, mentor, and grow a team or capability.
- Deep expertise across a range of qualitative methodologies such as interviews, focus groups, and behavioural research.
- Experience working with large, complex client accounts and managing senior stakeholder relationships.
- Strong commercial awareness with the ability to link insight to business impact.
Qualitative Insight Team Lead employer: Harnham
As a leading brand communications business, we pride ourselves on fostering a dynamic and collaborative work culture that empowers our employees to thrive. With significant investment in our insight function, we offer unparalleled opportunities for professional growth and development, allowing you to shape the future of qualitative research while working alongside creative and strategic teams on high-profile global accounts. Join us to be part of a forward-thinking organisation where your insights will directly influence impactful decisions across diverse industries.
