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For Companies At a Glance
- Tasks: Lead marketing for a top EdTech product and drive global strategies.
- Company: Join a well-known player in the education technology sector with a global impact.
- Benefits: Enjoy a hybrid work model, bonus, and pension plan.
- Why this job: Make a positive impact in education while collaborating with passionate professionals.
- Qualifications: Experience in B2B product marketing and strong stakeholder management skills required.
- Other info: This role offers full ownership of marketing strategy and spend.
The predicted salary is between 36000 - 60000 £ per year.
Product Marketing Manager
Up to £60,000 _ Benefits
Hybrid – Sheffield
This is an exciting chance for a product marketing manager to become part of a prominent player in the education technology sector. This role involves leading the marketing efforts for their top revenue-generating product within a dynamic and enthusiastic team. Ideal for individuals seeking to take charge of marketing strategies, operating in the realm of technology for positive impact, and collaborating with dedicated industry professionals.
THE COMPANY
This business are a well known player within the education space. They operate on a global scale, with a wide range of businesses and organisations to support growth within the education space. You\’ll be joining an established team, with a clear and focused product offering and strategy.
THE ROLE AND RESPONSIBILITIES
- You\’ll report to the Product Marketing Director, as the sole lead on the largest revenue generating product
- It\’s an international role – you\’ll devise product strategy for multiple locations globally and have the chance to work with a wide range of stakeholders across locations
- You will have full ownership of marketing spend and strategy of how to increase conversions for the product across multiple channels
- Alongside acquisition, you\’ll also play a pivotal role in retention and driving key changes around product retention
- You\’ll be working with stakeholders across sales, marketing, analytics and product to align on growth plans
YOUR SKILLS AND EXPERIENCE
- Previous experience working in a B2B environment
- Proven experience in product marketing and leading on marketing strategy
- Strong stakeholder management skills
THE BENEFITS
- Bonus + Pension
- Hybrid
- Sheffield
HOW TO APPLY
If interested in the role please send your CV to Talitha Boitel – Gill via the Apply Link below
Product Marketing Manager - EdTech employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - EdTech
✨Tip Number 1
Familiarize yourself with the latest trends in EdTech and product marketing. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to the company's growth.
✨Tip Number 2
Network with professionals in the EdTech space, especially those who have experience in product marketing. Engaging with them can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of your previous work in B2B environments. Highlight your successes in product marketing and stakeholder management to demonstrate your fit for the role.
✨Tip Number 4
Show enthusiasm for the company's mission and values during any interactions. Being genuinely interested in their impact on education technology can set you apart from other candidates.
We think you need these skills to ace Product Marketing Manager - EdTech
Some tips for your application 🫡
Understand the Company: Research the company and its position in the EdTech sector. Familiarize yourself with their products, values, and recent developments to tailor your application effectively.
Highlight Relevant Experience: Emphasize your previous experience in B2B environments and product marketing. Use specific examples that demonstrate your ability to lead marketing strategies and manage stakeholders.
Showcase Your Skills: Clearly outline your skills in stakeholder management and marketing strategy. Provide concrete examples of how you've successfully increased conversions or improved product retention in past roles.
Craft a Compelling CV: Ensure your CV is well-structured and highlights your achievements relevant to the role. Tailor it to reflect the responsibilities mentioned in the job description, focusing on your impact in previous positions.
How to prepare for a job interview at Harnham
✨Showcase Your B2B Experience
Make sure to highlight your previous experience in a B2B environment. Discuss specific projects where you successfully led marketing strategies and how they contributed to the company's growth.
✨Demonstrate Stakeholder Management Skills
Prepare examples of how you've effectively managed stakeholders in past roles. This could include how you aligned different teams towards a common goal or navigated challenges in communication.
✨Understand the Product and Market
Research the company's top revenue-generating product and the education technology sector. Be ready to discuss how you would approach product strategy and marketing efforts in this context.
✨Discuss Retention Strategies
Since retention is a key part of the role, come prepared with ideas on how to improve product retention. Share any relevant experiences where you successfully implemented retention strategies in previous positions.
