CRO Analyst
Lancashire (Hybrid, 3 days in office)
Up to £40,000 + Bonus + Benefits
If you're passionate about conversion rate optimisation, digital customer experience, and using data to shape commercial decisions, this is an excellent opportunity to join a well-established eCommerce business. You'll play a key role in driving online performance, influencing website improvements, and helping deliver a best-in-class customer journey through testing, insight, and experimentation.
The Company
This organisation is a recognised UK retail brand with a strong digital presence and a continued focus on enhancing the online customer experience. They invest heavily in their eCommerce capabilities and place data-driven decision making at the heart of their digital strategy. You'll join a collaborative team where experimentation, innovation, and continuous improvement are actively encouraged. The business offers an inclusive culture, strong leadership, and clear opportunities for career development.
The Role
As a CRO Analyst, you will support and deliver conversion rate optimisation initiatives across key digital platforms.
Responsibilities include:
- Analysing customer behaviour to identify opportunities to improve conversion and user experience
- Using tools such as heatmaps, session recordings, funnel analysis, and user research to generate actionable insights
- Designing, coordinating, and evaluating A/B tests and other experimentation programmes
- Prioritising optimisation opportunities based on commercial impact and customer insight
- Working closely with Trading, Product, Design, and Digital teams to implement improvements
- Monitoring performance, measuring ROI, and reporting on testing outcomes
- Conducting competitor analysis and market research to support optimisation strategies
- Contributing to the ongoing development of a mature test-and-learn culture
Your Skills & Experience
- Strong commercial experience within CRO, eCommerce analytics, or digital optimisation
- Hands-on experience with CRO platforms such as Contentsquare, AB Tasty, or similar tools
- Understanding of customer journey analysis, UX principles, and online user behaviour
- Comfortable interpreting data and translating findings into business recommendations
- Experience presenting insights and test results to stakeholders
- Excellent attention to detail and strong organisational skills
- Ability to manage multiple priorities in a fast-moving digital environment
Desirable:
- Experience with Google Analytics, Excel, or other web analytics tools
- Understanding of SEO principles
- Familiarity with project management tools such as Monday.com
What They Offer
- Salary up to £40,000
- Performance-related bonus
- Hybrid working model
- Generous annual leave allowance
- Pension and life assurance
- Employee wellbeing support
- Staff discounts and additional lifestyle benefits
- Ongoing learning and development opportunities
- Clear progression within a growing digital function
How to Apply
If you're looking to develop your career as a CRO Analyst within a data-driven eCommerce environment, apply today to find out more
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