At a Glance
- Tasks: Drive customer growth through innovative digital and traditional marketing strategies.
- Company: Fast-growing D2C brand with a focus on scaling and rebranding.
- Benefits: Competitive salary, hybrid work model, and exciting growth opportunities.
- Other info: Join a collaborative team in a vibrant Edinburgh setting.
- Why this job: Be a key player in shaping the future of a dynamic brand.
- Qualifications: 5+ years in growth marketing with experience managing large budgets.
The predicted salary is between 42000 - 66000 € per year.
Job Description
Growth & Acquisition Manager
Location: Edinburgh – Hybrid (3 days in office)
Salary: Up to £55,000 + benefits
Start Date: ASAP
The Company
A fast-growing D2C consumer brand undergoing a rebrand and scaling UK-wide. Seeking a hands-on growth leader to drive customer acquisition across digital and traditional channels.
The Role
Own new customer growth and conversion end-to-end. Plan, launch and optimise multi-channel campaigns, partner with Brand (retention) and Product, and manage £1M+ budgets with a clear ROI focus.
Key Responsibilities
• Develop and deliver online + offline acquisition strategies
• Own campaign lifecycle: ideation, messaging, activation, optimisation, reporting
• Manage £1M+ budgets and improve CAC/ROAS
• Optimise the acquisition funnel to convert first-to-second orders
• Collaborate with Brand, Product, agencies and data teams
• Translate performance into clear, actionable insights for leadership
• Monitor trends; test new channels and creative
Skills & Experience
Essential:
• 5+ years in growth/acquisition (e‑commerce/FMCG/food)
• Proven delivery across digital AND traditional media (TV/radio/press/DM)
• Managed £1M+ marketing budgets with measurable ROI
• In‑house experience at a fast‑growing (£10M+) brand
• Data‑driven, commercially minded, comfortable being hands‑on
• Based in/near Edinburgh or willing to relocate (3 days on‑site)
Desirable:
• CRM buildout (e.g., Mailchimp) and customer journey design
• Experience with older adult or subscription demographics
• Scaling growth during a rebrand/transformational phase
Interview Process
• 20‑min screen (fit & motivations)
• Interview + strategy presentation task (remote or on‑site)
• Potential 2nd stage
How to Apply
Send your CV to Mohammed Buhariwala (Harnham) or connect on LinkedIn to discuss.
Keywords
Growth Manager, Acquisition Manager, Growth Marketing, Customer Acquisition, E‑commerce, FMCG, Food, Online & Offline, TV, Radio, Press, Direct Mail, £1M+ Budgets, ROI, CAC, CLV, Edinburgh, Hybrid.
Performance Marketing Manager in Edinburgh employer: Harnham
Join a dynamic and fast-growing D2C consumer brand in Edinburgh, where innovation meets opportunity. As a Performance Marketing Manager, you'll thrive in a collaborative hybrid work environment that values creativity and data-driven decision-making, while managing substantial marketing budgets to drive customer acquisition. With a strong focus on employee growth and a culture that encourages hands-on leadership, this role offers a unique chance to make a significant impact during an exciting rebranding phase.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in Edinburgh
✨Tip Number 1
Get to know the company inside out! Research their recent campaigns, brand values, and any news about their rebranding. This will help us tailor our conversations and show that we’re genuinely interested in what they do.
✨Tip Number 2
Prepare for the strategy presentation like it’s the final exam! Think about how you can showcase your experience with managing big budgets and driving customer acquisition. We want to impress them with actionable insights and creative ideas.
✨Tip Number 3
Network, network, network! Connect with current employees on LinkedIn or attend industry events in Edinburgh. Building relationships can give us insider info and might even lead to a referral!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping us top of mind. Let them know we’re excited about the opportunity and ready to bring our growth expertise to their team.
We think you need these skills to ace Performance Marketing Manager in Edinburgh
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Performance Marketing Manager. Highlight your experience with growth and acquisition strategies, especially in e-commerce or FMCG, and don’t forget to mention any hands-on campaign management you've done!
Showcase Your Budget Management Skills:Since managing £1M+ budgets is key for this role, be sure to include specific examples of how you've successfully handled large budgets in previous positions. We want to see your ROI-focused mindset in action!
Highlight Multi-Channel Experience:This role requires a mix of digital and traditional media expertise. Make it clear in your application how you've developed and executed campaigns across various channels like TV, radio, and online platforms. Show us your versatility!
Be Data-Driven:We love numbers! Include metrics that demonstrate your success in optimising acquisition funnels and improving customer acquisition costs. This will help us see your analytical skills and how you translate data into actionable insights.
How to prepare for a job interview at Harnham
✨Know Your Numbers
As a Performance Marketing Manager, you'll be managing significant budgets. Brush up on your metrics like CAC and ROAS. Be ready to discuss how you've optimised these in past roles and what strategies you would implement to improve them.
✨Showcase Your Multi-Channel Experience
This role requires expertise across both digital and traditional media. Prepare examples of successful campaigns you've run in various channels, such as TV, radio, and online. Highlight how you integrated these efforts for maximum impact.
✨Be Data-Driven
The company is looking for someone who can translate performance into actionable insights. Come prepared with data from previous campaigns that demonstrate your ability to analyse results and make informed decisions. Use specific examples to illustrate your point.
✨Prepare for the Strategy Presentation
You'll likely have to present a strategy during the interview. Think about a campaign you would propose for customer acquisition. Outline your approach, including messaging, channels, and expected outcomes. This will show your hands-on capability and strategic thinking.
