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- Tasks: Build and interpret econometric models to optimise marketing strategies for top brands.
- Company: Join a global consultancy renowned for media and marketing analytics.
- Benefits: Competitive salary, remote work options, and opportunities for professional growth.
- Why this job: Make a real impact on high-profile projects while developing your career in a supportive environment.
- Qualifications: Experience in Marketing Mix Modelling and strong communication skills are essential.
- Other info: Collaborative culture with opportunities for mentorship and peer learning.
The predicted salary is between 48000 - 60000 ÂŁ per year.
Marketing Mix Modelling Consultant
Location: London – Remote
Salary: Up to ÂŁ60,000 + benefits
Start Date: ASAP
The Company
A global consultancy specialising in media and marketing analytics, supporting some of the world’s biggest brands with data-driven decision-making. They provide advanced solutions in areas such as marketing mix modelling, brand equity, and geotesting, helping clients optimise spend and demonstrate return on investment. With offices across Europe and a collaborative culture, you’ll be joining a highly respected team that blends technical rigour with commercial impact.
The Role
Due to sustained client demand and new account wins, the business is expanding its econometrics and marketing effectiveness team. They are seeking Marketing Mix Modelling Consultants at Analyst, Consultant, and Senior Consultant levels. These roles focus on building and interpreting econometric models, extracting insights, and presenting recommendations to clients.
Unlike traditional data science roles, this work is less about heavy coding and more about applying statistical and econometric methods to real-world marketing challenges. You’ll work directly with client stakeholders, ensuring outputs are clear, actionable, and business-focused.
This is an excellent opportunity for someone with strong MMM experience who wants to play a central role in delivering high-profile projects while developing their career in a structured, global consultancy environment.
Key Responsibilities
- Build econometric models to measure the impact of marketing activity and identify drivers of performance.
- Interpret model outputs and translate them into clear, actionable recommendations for clients.
- Manage and analyse datasets, ensuring accuracy and reliability.
- Deliver presentations and reports to client stakeholders, demonstrating strong communication and storytelling skills.
- Support the design of geotests and other advanced measurement approaches.
- Work closely with senior team members on project scoping, delivery, and client management.
- Mentor junior analysts (at Consultant and Senior Consultant levels).
- Contribute to thought leadership, best practice development, and continuous improvement within the team.
Skills & Experience
Essential:
- Proven agency-side experience in Marketing Mix Modelling (MMM) – client-side only experience is not sufficient.
- Hands-on experience building and interpreting econometric models.
- Strong ability to communicate complex outputs to non-technical stakeholders.
- Proficiency with Excel and an understanding of statistical modelling approaches.
Desirable:
- Familiarity with R (models run on Excel front-end with R syntax, though coding is not a core requirement).
- Broader exposure to analytics or econometrics beyond MMM (e.g., brand equity, testing, forecasting).
- Experience mentoring or line-managing junior team members.
Levels & Salary Bands
- Senior Analyst (2 years’ experience) – up to £45,000
- Consultant (3–4 years’ experience) – up to £55,000
- Senior Consultant (4+ years’ experience) – £55,000–£60,000
Team & Culture
- Approximately 70 staff across offices in London, Paris, and Madrid.
- Structured into sub-teams of 15–20 people, offering opportunities for peer learning and collaboration.
- Consultants report into an Account Director, with the potential to line manage graduates as part of career development.
- Supportive environment with a mix of technical specialists and client-facing consultants.
Interview Process
- Stage 1: 30-minute conversation with the Hiring Manager (experience, CV review, role overview).
- Stage 2: Dataset exercise and presentation (focus on both analysis and presentation style; the dataset includes subtle “easter eggs” to test attention to detail).
- Stage 3: Final interview with senior stakeholders.
How to Apply
Send your CV to Mohammed Buhariwala at Harnham or connect with me on LinkedIn to find out more.
Keywords
Marketing Mix Modelling, MMM, Econometrics, Media Effectiveness, Data Science, Econometric Modelling, Analytics Consultant, Statistical Modelling, Marketing Analytics, Brand Equity, Geotesting, Media Analytics, Insight, SQL, R, London, Hybrid, Remote
Marketing Mix Modelling Consultant employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Mix Modelling Consultant
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about asking for introductions. The more people you know, the better your chances of landing that Marketing Mix Modelling Consultant role.
✨Tip Number 2
Prepare for those interviews! Brush up on your econometric models and be ready to discuss how you've applied them in real-world scenarios. Practise explaining complex concepts in simple terms – it’s all about clear communication with clients.
✨Tip Number 3
Showcase your analytical skills! When you get the chance, share examples of past projects where you’ve built and interpreted models. Highlight how your insights led to actionable recommendations for clients – that’s what they want to see!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our company.
We think you need these skills to ace Marketing Mix Modelling Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Mix Modelling Consultant role. Highlight your relevant experience in building and interpreting econometric models, and don’t forget to showcase your communication skills – we want to see how you can translate complex data into actionable insights!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing analytics and how your background aligns with our needs. Be specific about your experience with MMM and how you’ve made an impact in previous roles.
Showcase Your Analytical Skills: In your application, make sure to highlight any hands-on experience you have with statistical modelling and data analysis. We love candidates who can demonstrate their ability to manage and analyse datasets accurately, so don’t hold back on sharing your successes!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensures you’re considered for the role as soon as possible. Good luck!
How to prepare for a job interview at Harnham
✨Know Your Models Inside Out
Make sure you’re well-versed in the econometric models you’ve worked with. Be ready to discuss how you built them, the insights you derived, and how they impacted marketing decisions. This will show your depth of knowledge and ability to apply theory to real-world scenarios.
✨Master the Art of Storytelling
When presenting your findings, focus on translating complex data into clear, actionable recommendations. Practice explaining your insights in a way that non-technical stakeholders can easily grasp. This skill is crucial for making a strong impression during the interview.
✨Prepare for the Dataset Exercise
Expect a dataset exercise as part of the interview process. Brush up on your analytical skills and pay attention to detail, as there may be subtle 'easter eggs' in the data. Practising with sample datasets can help you feel more confident and prepared.
✨Showcase Your Mentoring Experience
If you have experience mentoring junior analysts, be sure to highlight this during your interview. Discuss how you’ve supported their development and contributed to team success. This demonstrates leadership potential and aligns with the company’s collaborative culture.