At a Glance
- Tasks: Lead the creation of personalised, data-driven lifecycle campaigns using Braze.
- Company: Join a mission-led membership business with over 4 million users.
- Benefits: Enjoy a hybrid work model and a competitive salary with bonuses.
- Other info: Opportunity to work closely with tech and product teams on innovative projects.
- Why this job: Make a real impact while working in a dynamic, values-driven team.
- Qualifications: Experience in CRM automation and proficiency in Braze is essential.
The predicted salary is between 42000 - 84000 £ per year.
We’re hiring a Technical CRM Automation Manager to lead the execution of highly personalised, data-driven lifecycle campaigns for a fast-growing, mission-led membership business with over 4 million users.
This role sits within a dynamic CRM team and owns everything from journey setup to performance tracking in Braze. You’ll be hands-on with campaign logic, segmentation, APIs, and Liquid — building scalable, multi-channel customer journeys that are personal, timely, and impactful.
What you’ll be doing:
- Build and optimise automated lifecycle campaigns in Braze across email, push, and in-app
- Use custom events, Liquid logic, and segmentation to power dynamic, real-time personalisation
- Manage Braze integrations with product and data systems; work closely with Tech/Product on API-triggered comms
- Maintain a library of modular content blocks to help the wider CRM team build efficiently
- Set up, track, and report on performance metrics like engagement, conversions, and A/B tests
- Take ownership of test design, documentation, and insight-sharing across the lifecycle journey
What we’re looking for:
- Proven experience in CRM automation or lifecycle marketing
- Deep hands-on experience with Braze, including Connected Content and Liquid
- Strong technical skills across APIs, data feeds, and complex campaign logic
- Confident working across channels (email, push, in-app) and troubleshooting integration issues
- Detail-focused, curious, and proactive — someone who takes ownership and finds smart solutions
Join a high-impact, values-led team where your work drives meaningful engagement and supports key workers across the UK. If you’re fluent in Braze and love building smart, personalised campaigns — we’d love to hear from you.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Manager in Slough
✨Tip Number 1
Familiarise yourself with Braze and its features, especially Connected Content and Liquid logic. Consider creating a few sample campaigns to showcase your understanding of the platform during interviews.
✨Tip Number 2
Brush up on your technical skills related to APIs and data feeds. Being able to discuss how you've successfully integrated these in past roles will demonstrate your capability to manage Braze integrations effectively.
✨Tip Number 3
Prepare examples of previous lifecycle campaigns you've managed, focusing on metrics like engagement and conversions. This will help you illustrate your hands-on experience and results-driven approach.
✨Tip Number 4
Show your proactive nature by thinking of innovative solutions to common CRM challenges. Be ready to discuss how you've taken ownership of projects and driven improvements in your previous roles.
We think you need these skills to ace Marketing Automation Manager in Slough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your experience in CRM automation and lifecycle marketing. Emphasise your hands-on experience with Braze, APIs, and campaign logic to align with the job requirements.
Craft a Compelling Cover Letter:In your cover letter, express your passion for data-driven marketing and personalisation. Mention specific examples of successful campaigns you've managed, particularly those involving Braze and multi-channel strategies.
Showcase Technical Skills:Detail your technical skills related to APIs, data feeds, and complex campaign logic. Provide examples of how you've used these skills to optimise campaigns and improve performance metrics.
Highlight Problem-Solving Abilities:Demonstrate your proactive approach to troubleshooting integration issues and finding smart solutions. Use specific instances from your past work to illustrate your detail-focused and curious nature.
How to prepare for a job interview at Harnham
✨Showcase Your Technical Skills
Be prepared to discuss your hands-on experience with Braze and how you've used it to create automated lifecycle campaigns. Highlight specific examples where you implemented complex campaign logic or integrated APIs, as this will demonstrate your technical proficiency.
✨Demonstrate Your Problem-Solving Abilities
Since the role requires troubleshooting integration issues, think of instances where you've encountered challenges in your previous roles. Share how you approached these problems and the solutions you implemented, showcasing your proactive and detail-focused mindset.
✨Prepare for Performance Metrics Discussion
Familiarise yourself with key performance metrics relevant to CRM campaigns, such as engagement rates and conversion metrics. Be ready to discuss how you've tracked and reported on these metrics in the past, and how you used insights to optimise campaigns.
✨Emphasise Your Team Collaboration Skills
This role involves working closely with tech and product teams, so be sure to highlight your experience collaborating with cross-functional teams. Discuss how you’ve effectively communicated and shared insights to drive successful outcomes in your previous projects.
