Up to £75,000 + benefits | Hybrid - x2 days a week in London
A leading UK consumer brand is looking for a Marketing Analytics Manager to join its growing Loyalty Analytics team.
This is a high-impact role within a business where loyalty is a major strategic priority, with significant senior-level investment. You'll help shape the analytics strategy around the loyalty programme, using customer data to understand behaviour, drive value and influence commercial decision-making.
The Role
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Own and shape the analytics strategy for loyalty, understanding drivers of frequency, retention, engagement and customer lifetime value.
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Use customer data and segmentation to identify behavioural groups and measure the impact of loyalty initiatives.
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Support more intelligent personalisation, targeting and promotional activity.
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Lead testing and measurement across loyalty mechanics, communications and rewards.
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Develop and evolve self-serve reporting and dashboards to provide trusted insight into programme performance.
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Partner closely with Marketing, Ecommerce, Product and Customer teams, acting as a key analytics contact for loyalty.
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Lead the conversation around what data is needed, how it should be used and where it can add value.
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Help shape best practice across the wider analytics function and contribute to the development of other analysts.
About You
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Strong SQL and data visualisation skills; Python would be advantageous.
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Solid background in marketing analytics, ideally within retail or another consumer-focused environment.
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Strong understanding of loyalty and CRM analytics, including retention, frequency, CLV, RFM and segmentation.
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Experience with testing, measurement and incrementality would be highly valuable.
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Excellent stakeholder management and communication skills, with the confidence to work with demanding senior stakeholders.
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Comfortable moving between hands-on analysis and strategic analytics leadership.
Package
Up to £75,000 + benefits
Hybrid working - London
Permanent opportunity
If you're an experienced marketing or loyalty analytics professional looking for a role where you can genuinely shape the data and analytics strategy, this could be a great opportunity.
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Marketing Analytics Manager - Loyalty employer: Harnham
As a leading specialist data consultancy, we pride ourselves on fostering a collaborative and innovative work culture that empowers our Analytics Engineering Consultants to thrive. With a focus on professional development, we offer extensive growth opportunities and the chance to work on high-impact projects across diverse industries, all while enjoying the flexibility of remote work in the UK. Join us to be part of a team that values your expertise and encourages you to influence strategy and drive meaningful change for our clients.
