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For Companies At a Glance
- Tasks: Shape marketing strategies to enhance customer engagement and retention using data insights.
- Company: Join a high-growth financial services company with a focus on innovation.
- Benefits: Competitive salary, fully remote work, and opportunities for professional growth.
- Why this job: Make a real impact on customer experiences and drive marketing success.
- Qualifications: Strong background in marketing analytics and A/B testing experience required.
- Other info: Collaborate with global teams and ensure compliance with industry regulations.
The predicted salary is between 47000 - 78000 £ per year.
Job Description
Marketing Analytics Manager
London, hybrid working (2 days per week in office)
Up to £90,000
This is a standout opportunity for a marketing analytics specialist to take ownership of end to end measurement across a multi million pound marketing budget. You will guide the strategy behind top of funnel performance, shape how marketing effectiveness is quantified, and influence investment decisions at scale.
The Company
They are a well established, technology led business operating at significant scale, partnering with thousands of suppliers and supporting millions of customers every week. Data sits at the heart of their decision making, with analytics embedded across commercial, product, and marketing teams. The organisation is continuing to invest heavily in advanced measurement, experimentation, and optimisation to drive long term growth.
The Role
You will join the customer analytics function, reporting into an experienced analytics manager within a highly capable team.
Key responsibilities include:
• Leading end to end marketing analytics across MMM, incrementality testing and attribution.
• Managing one Senior Analyst and providing coaching, direction, and quality assurance.
• Partnering with a third party MMM provider to refine model performance and build internal confidence.
• Connecting MMM outputs with last click attribution to form a unified measurement view.
• Designing and guiding incrementality tests to validate spend decisions.
• Advising senior leaders on how to use data to allocate multi million pound marketing budgets.
• Driving improvements in top of funnel quality and overall marketing efficiency.
Your Skills And Experience
You will bring:
• Strong commercial experience in marketing analytics within a large or complex organisation.
• Hands on exposure to MMM, incrementality testing, and attribution.
• Ability to manage stakeholders at senior levels and influence strategy.
• Experience leading or mentoring analysts.
• SQL proficiency, with Python being a strong advantage.
• Confidence operating in cross functional environments alongside marketing, product, and finance teams.
HOW TO APPLY:
- Apply by sending your CV to Joe by the link below
Marketing Analytics Manager employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analytics Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in marketing analytics. A friendly chat can lead to insider info about job openings or even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your A/B testing projects and data visualisations. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your SQL and analytics knowledge. Be ready to discuss how you've used data to drive marketing strategies and improve customer journeys.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Analytics Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Analytics Manager role. Highlight your experience in customer analytics and A/B testing, as these are key areas for us. Use specific examples that showcase your skills in optimising campaigns and improving customer engagement.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Include details about your SQL proficiency and any relevant tools you’ve used for performance reporting. We want to see how you’ve applied these skills in real-world scenarios, especially in financial services.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read. Remember, we’re looking for someone who can communicate effectively with senior leadership, so show us you can do that right from the start!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Harnham
✨Know Your Numbers
As a Marketing Analytics Manager, you'll need to demonstrate your strong background in marketing analytics. Brush up on key metrics and be ready to discuss how you've used data to drive customer engagement and retention in previous roles.
✨Showcase Your A/B Testing Skills
Prepare to talk about your experience with A/B testing. Have specific examples ready where you designed, ran, and interpreted tests. Highlight the impact these tests had on campaign performance and customer journeys.
✨Familiarise Yourself with Compliance
Since compliance is crucial in financial services, make sure you understand FCA regulations. Be prepared to discuss how you've ensured compliance in past campaigns and how you would approach it in this role.
✨Communicate Effectively
Excellent communication skills are essential for this position. Practice articulating complex data insights in a clear and concise manner. Think about how you can convey your findings to senior stakeholders and global teams effectively.
