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For Companies At a Glance
- Tasks: Drive marketing effectiveness and shape investment decisions for maximum ROI.
- Company: Join a leading consumer brand in the travel and leisure sector with ambitious growth plans.
- Benefits: Enjoy a competitive salary and hybrid working options, balancing office and remote work.
- Why this job: Be a key player in influencing strategy and making a real impact on business growth.
- Qualifications: Experience in marketing analytics and a strong understanding of MMM theory required.
- Other info: Work closely with senior leadership and external partners to drive data-led decisions.
The predicted salary is between 55000 - 65000 £ per year.
Marketing Analytics Manager
£65,000-£75,000
Manchester (Hybrid – 2 Days a Week in Office)
The Company
A market-leading consumer brand in the travel and leisure sector, with household-name sub-brands that reach millions of customers every year, have bold growth ambitions and are seeking a Marketing Analytics Manager to ensure every pound spent delivers maximum commercial impact!
The Role
This is a unique opportunity to be the strategic driver of marketing effectiveness, shaping how marketing investment decisions are made and ensuring spend delivers maximum ROI. You’ll be working with external analytics partners who build the MMM models; your role is to interpret outputs, translate them into strategy, and influence key commercial decisions
Key Responsibilities:
- Own the Marketing Mix Modelling (MMM) programme, working with external providers to ensure outputs drive business impact
- Translate complex analytical insights into clear, actionable recommendations for marketing and finance teams
- Partner with stakeholders to ensure marketing investment balances short-term performance with long-term brand growth
- Lead on scenario planning and budget allocation decisions, guiding where and how to invest
- Influence senior leadership with data-backed recommendations that shape strategy
Your Skills & Experience
- Proven track record in marketing effectiveness / marketing analytics
- Strong grasp of MMM theory and ROI measurement; proven ability to interpret and challenge outputs
- Commercially minded, with experience driving measurable business impact through data-led decisions
- Confident communicator, comfortable influencing senior stakeholders
The Benefits
- £65,000-£75,000
How to Apply
Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page
Marketing Analytics Manager employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analytics Manager
✨Tip Number 1
Familiarise yourself with the latest trends in marketing analytics and MMM theory. Being able to discuss recent developments or case studies during your conversations can demonstrate your passion and expertise in the field.
✨Tip Number 2
Network with professionals in the marketing analytics space, especially those who have experience with MMM. Engaging in discussions or attending relevant events can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to showcase your ability to translate complex data into actionable strategies. Think of examples from your past experiences where you influenced decisions based on data insights, as this will be crucial for the role.
✨Tip Number 4
Research the company’s sub-brands and their market positioning. Understanding their unique challenges and opportunities will allow you to tailor your discussions and show how you can add value to their marketing efforts.
We think you need these skills to ace Marketing Analytics Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in marketing analytics and effectiveness. Use specific examples that demonstrate your understanding of Marketing Mix Modelling (MMM) and ROI measurement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the travel and leisure sector. Explain how your skills align with the role and how you can contribute to the company's growth ambitions.
Highlight Relevant Skills: Emphasise your ability to interpret complex analytical insights and translate them into actionable recommendations. Mention your experience in influencing senior stakeholders and driving data-led decisions.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors or typos. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Harnham
✨Understand Marketing Mix Modelling
Make sure you have a solid grasp of Marketing Mix Modelling (MMM) theory. Be prepared to discuss how you've used MMM in previous roles and how it can drive business impact. This will show your potential employer that you can effectively own their MMM programme.
✨Prepare Data-Driven Examples
Have specific examples ready that demonstrate your ability to translate complex analytical insights into actionable recommendations. Highlight instances where your data-led decisions have influenced marketing strategies or budget allocations.
✨Know Your Stakeholders
Research the company’s key stakeholders and their roles. Be ready to discuss how you would partner with them to balance short-term performance with long-term brand growth, showcasing your understanding of the company's strategic goals.
✨Practice Influencing Techniques
Since influencing senior leadership is crucial for this role, practice articulating your data-backed recommendations clearly and confidently. Use storytelling techniques to make your points more compelling and relatable.
