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For Companies At a Glance
- Tasks: Drive marketing effectiveness and influence key commercial decisions through data analysis.
- Company: Join a leading consumer brand in the travel and leisure sector with ambitious growth plans.
- Benefits: Enjoy a competitive salary and hybrid working options for better work-life balance.
- Why this job: Be a strategic player in shaping marketing investments that impact millions of customers.
- Qualifications: Experience in marketing analytics and a strong understanding of MMM theory required.
- Other info: Work closely with senior leadership and external partners to drive business success.
The predicted salary is between 55000 - 65000 £ per year.
Marketing Analytics Manager
£55,000-£65,000
Fully Remote in the UK
The Company
This is a fantastic opportunity to join a high-growth financial services company as a Marketing Analytics Manager, where you’ll shape direct marketing strategies that improve customer engagement across multiple channels, focused on customer journeys, driving acquisition, and boosting retention!
The Role
You’ll play a key role in understanding, measuring, and improving the end-to-end customer experience. Working closely with marketing, product, and compliance teams, you’ll use data to uncover insights, run A/B tests, and optimise campaigns for performance and regulatory compliance
Key areas of focus include:
- Customer Analytics: Mapping and analysing the customer lifecycle, finding friction points, and recommending actions to improve acquisition, engagement, and retention
- Experimentation: Designing, running, and interpreting A/B and multivariate tests across email, SMS, affiliates, content, and direct mail campaigns
- Performance Reporting: Creating actionable dashboards and reports (SQL + visualisation tools) to inform senior stakeholders and guide strategy
- Compliance: Ensuring all campaign testing and data use adheres to FCA regulations
Your Skills & Experience
I’m looking for someone with:
- Strong background in marketing analytics
- Strong SQL
- A/B testing experience across customer journey optimisation, and campaign performance measurement
- Financial Services experience
- Excellent communication skills to work with senior leadership and global stakeholders
The Benefits
- £55,000-£65,000
How to Apply
Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page
Locations
Marketing Analytics Manager employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analytics Manager
✨Tip Number 1
Familiarise yourself with the latest trends in marketing analytics and MMM theory. This will not only help you understand the role better but also allow you to engage in informed discussions during interviews.
✨Tip Number 2
Network with professionals in the marketing analytics field, especially those who have experience with MMM. They can provide insights and potentially refer you to opportunities within their organisations.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven measurable business impact through data-led decisions in your previous roles. This will demonstrate your capability to influence senior stakeholders effectively.
✨Tip Number 4
Research the company’s sub-brands and their market positioning. Understanding their growth ambitions will allow you to tailor your conversation and show how your skills align with their strategic goals.
We think you need these skills to ace Marketing Analytics Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in marketing analytics and effectiveness. Emphasise your understanding of Marketing Mix Modelling (MMM) and any relevant achievements that demonstrate your ability to drive ROI.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the travel and leisure sector. Discuss how your skills align with the role's responsibilities, particularly in translating analytical insights into actionable strategies.
Highlight Relevant Experience: In your application, focus on specific projects where you've influenced marketing investment decisions or improved business outcomes through data-led strategies. Use metrics to quantify your impact.
Showcase Communication Skills: Since the role requires influencing senior stakeholders, include examples of how you've effectively communicated complex data insights to non-technical audiences. This will demonstrate your ability to bridge the gap between analytics and strategy.
How to prepare for a job interview at Harnham
✨Understand Marketing Mix Modelling
Make sure you have a solid grasp of Marketing Mix Modelling (MMM) theory. Be prepared to discuss how you've used MMM in previous roles and how it can drive business impact. This will show your expertise and readiness for the role.
✨Prepare Data-Driven Examples
Have specific examples ready that demonstrate your ability to make data-led decisions. Discuss scenarios where your insights led to measurable improvements in marketing effectiveness or ROI, as this will highlight your analytical skills.
✨Communicate Clearly with Stakeholders
Practice explaining complex analytical insights in simple terms. You’ll need to influence senior stakeholders, so being able to communicate your findings clearly and persuasively is crucial for success in this role.
✨Showcase Your Commercial Mindset
Be prepared to discuss how your analytical work has directly contributed to business growth. Highlight any experience you have in balancing short-term performance with long-term brand strategy, as this aligns with the company's goals.
