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For Companies At a Glance
- Tasks: Drive marketing effectiveness and influence key commercial decisions through data analysis.
- Company: Join a leading consumer brand in the travel and leisure sector with ambitious growth plans.
- Benefits: Enjoy a competitive salary and hybrid working options for better work-life balance.
- Why this job: Be a strategic player in shaping marketing investments that impact millions of customers.
- Qualifications: Experience in marketing analytics and a strong understanding of MMM theory required.
- Other info: Work closely with senior leadership and external partners to drive business success.
The predicted salary is between 55000 - 65000 £ per year.
Marketing Analytics Manager
£65,000-£75,000
Manchester (Hybrid – 2 Days a Week in Office)
The Company
A market-leading consumer brand in the travel and leisure sector, with household-name sub-brands that reach millions of customers every year, have bold growth ambitions and are seeking a Marketing Analytics Manager to ensure every pound spent delivers maximum commercial impact!
The Role
This is a unique opportunity to be the strategic driver of marketing effectiveness, shaping how marketing investment decisions are made and ensuring spend delivers maximum ROI. You’ll be working with external analytics partners who build the MMM models; your role is to interpret outputs, translate them into strategy, and influence key commercial decisions
Key Responsibilities:
- Own the Marketing Mix Modelling (MMM) programme, working with external providers to ensure outputs drive business impact
- Translate complex analytical insights into clear, actionable recommendations for marketing and finance teams
- Partner with stakeholders to ensure marketing investment balances short-term performance with long-term brand growth
- Lead on scenario planning and budget allocation decisions, guiding where and how to invest
- Influence senior leadership with data-backed recommendations that shape strategy
Your Skills & Experience
- Proven track record in marketing effectiveness / marketing analytics
- Strong grasp of MMM theory and ROI measurement; proven ability to interpret and challenge outputs
- Commercially minded, with experience driving measurable business impact through data-led decisions
- Confident communicator, comfortable influencing senior stakeholders
The Benefits
- £65,000-£75,000
How to Apply
Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page
Locations
Marketing Analytics Manager employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analytics Manager
✨Tip Number 1
Familiarise yourself with the latest trends in marketing analytics and MMM theory. This will not only help you understand the role better but also allow you to engage in informed discussions during interviews.
✨Tip Number 2
Network with professionals in the marketing analytics field, especially those who have experience with MMM. They can provide insights and potentially refer you to opportunities within their organisations.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven measurable business impact through data-led decisions in your previous roles. This will demonstrate your capability to influence senior stakeholders effectively.
✨Tip Number 4
Research the company’s sub-brands and their market positioning. Understanding their growth ambitions will allow you to tailor your conversation and show how your skills align with their strategic goals.
We think you need these skills to ace Marketing Analytics Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in marketing analytics and effectiveness. Emphasise your understanding of Marketing Mix Modelling (MMM) and any relevant achievements that demonstrate your ability to drive ROI.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the travel and leisure sector. Discuss how your skills align with the role's responsibilities, particularly in translating analytical insights into actionable strategies.
Highlight Relevant Experience: In your application, focus on specific projects where you've influenced marketing investment decisions or improved business outcomes through data-led strategies. Use metrics to quantify your impact.
Showcase Communication Skills: Since the role requires influencing senior stakeholders, include examples of how you've effectively communicated complex data insights to non-technical audiences. This will demonstrate your ability to bridge the gap between analytics and strategy.
How to prepare for a job interview at Harnham
✨Understand Marketing Mix Modelling
Make sure you have a solid grasp of Marketing Mix Modelling (MMM) theory. Be prepared to discuss how you've used MMM in previous roles and how it can drive business impact. This will show your expertise and readiness for the role.
✨Prepare Data-Driven Examples
Have specific examples ready that demonstrate your ability to make data-led decisions. Discuss scenarios where your insights led to measurable improvements in marketing effectiveness or ROI, as this will highlight your analytical skills.
✨Communicate Clearly with Stakeholders
Practice explaining complex analytical insights in simple terms. You’ll need to influence senior stakeholders, so being able to communicate your findings clearly and persuasively is crucial for success in this role.
✨Showcase Your Commercial Mindset
Be prepared to discuss how your analytical work has directly contributed to business growth. Highlight any experience you have in balancing short-term performance with long-term brand strategy, as this aligns with the company's goals.
