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- Tasks: Transform data into actionable marketing insights for top-tier brands.
- Company: Global marketing group with a focus on strategic measurement.
- Benefits: Competitive salary up to £40,000 and on-the-job training.
- Why this job: Step into a strategic role and make a real impact in marketing.
- Qualifications: Strong Excel skills and familiarity with Google Ads and analytics tools.
- Other info: Dynamic environment with opportunities for professional growth.
The predicted salary is between 28800 - 48000 £ per year.
Company Central data team at a fast‐growing UK marcomms group working across multiple agencies (CRM, media planning, PR, specialist marketing). Support brands like Three Mobile, Shell, and Which? with data strategies, insights, and MarTech solutions. B2C and B2B clients across UK and worldwide.
Role Marketing & Customer Analyst working on two main areas: marketing optimisation and customer analytics. Full‐time permanent role with hybrid working (2 days/week in office). Choose your base location from Leeds, Manchester, or Uppingham.
Responsibilities Marketing optimisation analysis: analyse digital marketing campaigns across Google Ads, Meta, LinkedIn, DV360; build Power BI and Looker dashboards for campaign performance; combine data from Adobe Analytics and GA4 to conduct analysis in Excel; deliver actionable recommendations that inform marketing decisions.Customer analytics: dive into customer behaviour analysis using Excel and Power BI; uncover insights about loyalty patterns, membership dynamics, purchasing behaviours; present compelling visualisations in PowerPoint; identify trends, spot changes, understand the \’why\’ behind customer actions; communicate findings that drive business decisions.Additional: contribute to insight projects; work on cross‐agency initiatives; exposure to different sectors and analytical challenges.
Qualifications 1‐4 years in marketing analytics; marketing agency experience.Strong Excel skills (advanced functions, pivots, data manipulation, analysis); excellent PowerPoint skills for client‐facing presentations.Strong Power BI and Looker skills for dashboard development and visualisation.Experience with GA4 and Adobe Analytics; handling paid media data sources (Google Ads, Meta, LinkedIn, DV360).Strong grasp of marketing metrics and KPIs (ROAS, CPL, CTR, conversion rates).Experience analysing customer behaviour patterns (loyalty, retention, purchase behaviour).Strong analytical skills – interrogate data, identify patterns, conduct robust analysis.Ability to communicate insights effectively – translate complex findings into clear narratives.Excellent presentation and communication skills (written and verbal).Intellectually curious and adept at problem‐solving; comfortable in fast‐paced agency setting with multiple stakeholders; able to work independently and manage varied workstreams.Familiarity with Tableau; experience with social listening tools (Brandwatch, Hootsuite Insights).Stats or Maths degree.
Tech Stack Power BI, LookerGA4, Adobe AnalyticsGoogle Ads, Meta, LinkedIn, DV360Excel, PowerPoint, TableauBrandwatch, Hootsuite Insights
What\’s on offer £30‐35k depending on experienceHybrid working – 2 days/week in officeChoose your base: Leeds, Manchester, or UppinghamWork with recognised brands (Three Mobile, Shell, Which?)Exposure to multiple clients and analytical challengesSupportive, collaborative data team environment25 days holiday per yearCompany pension, Life assurance, Private health insurance via Vitality1 paid charity day per year; Cycle to work scheme; Season ticket loanOngoing career progression initiatives
Timeline 1. 30‐minute introductory interview (Microsoft Teams) with Data Partner – getting to know you, background, role, team.2. Technical interview (1 hour, Microsoft Teams) with Data Partner and Head of Data Strategy – short task to complete beforehand and present during session, exploring technical capabilities, problem‐solving approach, and how you communicate insights.Timeline: 2‐3 weeks.
Why this role Variety of work – not stuck on one client or one type of analysis. Marketing optimisation one week, customer behaviour the next. Brand exposure with recognisable names. Central team position – specialist agencies come to. Supportive environment focused on collaboration and growth.
Marketing Analyst employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend marketing events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your analytics projects, dashboards, and any insights you've generated. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on common marketing metrics and analytics tools. Be ready to discuss how you've used data to drive decisions in past roles – it’s all about demonstrating your analytical prowess!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Marketing Analyst role. Highlight your analytics background and any relevant tools you've used, like Google Ads or Power BI.
Showcase Your Data Skills: Since this role is all about turning data into insights, be sure to include specific examples of how you've done this in the past. Use numbers and metrics to demonstrate your impact!
Keep It Clear and Concise: We love a well-structured application! Make sure your CV and cover letter are easy to read, with clear headings and bullet points. This helps us quickly see why you’re a great fit.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us.
How to prepare for a job interview at Harnham
✨Know Your Analytics Tools
Make sure you’re familiar with Google Ads, GA4, and Adobe Analytics. Brush up on how these tools work and be ready to discuss your experience with them. This will show that you’re not just a numbers person but someone who understands the marketing landscape.
✨Showcase Your Excel Skills
Since strong Excel skills are crucial for this role, prepare to demonstrate your proficiency. Bring examples of dashboards or reports you've created in the past. If you can, practice explaining how you used Excel to derive insights from data.
✨Translate Data into Insights
Be ready to discuss how you’ve turned complex data into actionable insights in previous roles. Think of specific examples where your analysis led to strategic decisions. This will highlight your ability to communicate effectively with non-technical audiences.
✨Stay Current with Trends
Research the latest trends in digital analytics and data visualisation. Being knowledgeable about current developments shows your passion for the field and your commitment to continuous learning, which is something we value highly at StudySmarter.
