At a Glance
- Tasks: Shape CRM strategy using data to optimise multi-channel marketing campaigns.
- Company: Established, customer-focused organisation with a strong omnichannel presence.
- Benefits: Up to £55,000 salary, hybrid working, generous leave, and private medical insurance.
- Other info: Strong career development opportunities within a growing analytics function.
- Why this job: Make a real impact on customer engagement and commercial performance through data.
- Qualifications: Experience in marketing measurement, advanced SQL skills, and clear communication of insights.
The predicted salary is between 50000 - 55000 £ per year.
This is a high-impact Senior CRM Analyst role focused on marketing measurement across a complex, multi-channel customer environment. You will play a key role in shaping how data drives CRM strategy, helping optimise campaigns across both digital and offline channels within a large-scale consumer business.
The Company
They are a well-established, customer-focused organisation. With a strong omnichannel presence, they support customers through a full lifecycle offering that combines products, subscriptions, and services. Data is central to their strategy, and the CRM and analytics function plays a critical role in driving customer engagement and commercial performance.
The Role
- Design and implement robust campaign measurement frameworks across CRM channels including email, app, direct mail, and vouchers
- Build and maintain control groups to accurately measure incremental uplift and campaign effectiveness
- Define key performance metrics aligned to business objectives across multiple business areas
- Conduct statistical analysis to evaluate campaign performance and customer behaviour
- Deliver clear, actionable insights to improve future campaign targeting and effectiveness
- Partner with stakeholders across marketing, digital, and wider business teams to support decision-making
- Work across both online and offline channels, contributing to a holistic view of customer engagement
Your Skills and Experience
- Strong commercial experience in marketing measurement and campaign analytics
- Advanced SQL skills with the ability to manipulate and analyse large datasets
- Experience communicating insights to non-technical stakeholders in a clear and impactful way
- Experience with Python or similar analytical tools is advantageous
What They Offer
- Salary of £50,000 to £55,000 plus a discretionary bonus
- Hybrid working model with minimal office requirements
- Generous annual leave with the option to purchase additional days
- Private medical insurance, life assurance, and income protection
- Competitive pension contribution and employee discount schemes
- Strong career development within a growing analytics function
How to Apply
If you are interested in using data to shape CRM performance and drive measurable business impact, apply now to learn more.
Senior CRM Analyst in Manchester employer: Harnham
Join a well-established, customer-focused organisation in Stockport as a Senior CRM Analyst, where data is at the heart of our strategy. Enjoy a hybrid working model, generous annual leave, and robust career development opportunities within a growing analytics function. With a commitment to employee well-being through private medical insurance and competitive pension contributions, we foster a collaborative work culture that empowers you to make a meaningful impact on our multi-channel customer engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Analyst in Manchester
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We think you need these skills to ace Senior CRM Analyst in Manchester
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
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✨Brush Up on Your Statistics
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Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
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✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
