At a Glance
- Tasks: Lead marketing measurement and optimise campaign performance across various channels.
- Company: Established consumer business with a strong retail and online presence.
- Benefits: Competitive salary, hybrid working, and clear progression opportunities.
- Other info: Collaborative environment with exposure to senior stakeholders.
- Why this job: Shape marketing strategies and make a real impact on customer engagement.
- Qualifications: Strong CRM analytics experience and advanced SQL skills required.
The predicted salary is between 60000 - 60000 £ per year.
South Manchester, hybrid working, £50,000 to £55,000
This is an opportunity to take ownership of marketing measurement in a well established consumer business with multiple revenue streams. You will be the most senior individual contributor in the CRM analytics function, shaping how campaign performance is defined, measured and improved across the organisation.
The Company
They are a large, customer focused business operating across retail, services and subscription based offerings. With a strong presence both in store and online, they engage millions of customers through multiple touchpoints. Their data team sits at the centre of commercial decision making, supporting marketing, product and operational teams. They are continuing to invest in analytics to better understand customer behaviour and drive more effective campaigns.
The Role
- You will lead on marketing measurement, working cross functionally with marketing and CRM teams to evaluate and optimise campaign performance.
- Define and implement measurement frameworks for marketing campaigns across channels.
- Design and analyse control groups to understand true campaign impact.
- Develop clear KPIs including conversion rates, click through rates and targeting effectiveness.
- Partner with stakeholders across marketing, CRM and wider business units to influence strategy.
- Translate complex analysis into clear, actionable insights for non technical audiences.
- Support continuous improvement of CRM targeting and segmentation.
- Work closely with CRM analytics managers and analysts to embed best practice.
Your Skills and Experience
- Strong commercial experience in CRM analytics within a consumer focused environment such as retail or e commerce.
- Proven experience measuring marketing campaign effectiveness and defining success metrics.
- Advanced SQL skills for data extraction and analysis.
- Experience working with CRM platforms such as Salesforce.
- Comfortable working with large datasets and complex customer journeys.
- Strong stakeholder management skills with the ability to influence at multiple levels.
- Experience using Python for analysis is beneficial but not essential.
What They Offer
- Opportunity to take ownership of marketing measurement in a growing function.
- Exposure to multiple business units and senior stakeholders.
- Clear progression as the analytics team continues to expand.
Senior CRM Analyst (250600) in Manchester employer: Harnham
Join a large, customer-focused business in South Manchester that values data-driven decision making and offers a hybrid working model. As a Senior CRM Analyst, you will have the opportunity to shape marketing measurement strategies while collaborating with various teams, ensuring your insights directly influence the company's success. With a commitment to employee growth and a culture that encourages innovation, this role provides a unique chance to advance your career in a dynamic environment.
