This is an exciting opportunity for a Web Instrumentation Analyst to play a key role in shaping how digital customer behaviour is tracked, measured, and understood. You'll work across web and mobile platforms, driving data quality and enabling data-driven decision making through robust tracking and analytics implementations.
The Company
They are a well-established organisation with a strong digital presence and a commitment to leveraging data to improve customer experiences. With continued investment in analytics and customer insight capabilities, they are expanding their data function and looking for individuals who can have a tangible impact. You'll join a collaborative environment where innovation, quality, and continuous improvement are highly valued.
The Role
As a Web Instrumentation Analyst, you will be responsible for ensuring accurate and scalable tracking across digital platforms.
Key responsibilities include:
- Defining, implementing, and maintaining data layers across web and mobile products
- Managing website and app tagging to ensure accurate data collection
- Implementing and validating tracking pixels and analytics solutions
- Supporting A/B testing and experimentation initiatives
- Collaborating with Product, Marketing, Analytics Engineering, and Technology teams
- Conducting QA and optimisation of tracking implementations
- Supporting attribution and digital performance reporting
- Developing insight into user behaviour through analytics data
- Ensuring tracking remains compliant with relevant data privacy and consent requirements
Your Skills & Experience
- Hands-on experience with Adobe Analytics and associated tagging solutions
- Experience implementing and troubleshooting complex tracking solutions
- Knowledge of data layers, tag management systems, and digital analytics best practices
- Experience working with web and mobile app analytics
- Understanding of ecommerce or customer journey analytics
- Familiarity with consent management platforms and privacy requirements
- Strong stakeholder management and communication skills
- Experience with GA4, Looker, or similar reporting and visualisation tools is beneficial
- A proactive and detail-oriented approach to problem solving
What They Offer
- Salary of £55,000 - £70,000 depending on experience
- Hybrid working model with 3 days per week in the Birmingham office
- Pension contribution
- Private healthcare and additional wellbeing benefits
- Ongoing training and career development opportunities
- The chance to influence the organisation's digital analytics strategy and make a measurable business impact
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Implementation Analyst in Manchester employer: Harnham
As a leading specialist data consultancy, we pride ourselves on fostering a collaborative and innovative work culture that empowers our Analytics Engineering Consultants to thrive. With a focus on professional development, we offer extensive growth opportunities and the chance to work on high-impact projects across diverse industries, all while enjoying the flexibility of remote work in the UK. Join us to be part of a team that values your expertise and encourages you to influence strategy and drive meaningful change for our clients.
