At a Glance
- Tasks: Lead and innovate in CRO by designing and implementing A/B testing across multiple brands.
- Company: Join a fast-growing international marketing and tech business with a focus on customer acquisition.
- Benefits: Competitive salary, bonus scheme, hybrid working, private medical insurance, and gym membership.
- Other info: Opportunity for genuine progression into team leadership and high levels of autonomy.
- Why this job: Build an internal CRO capability from scratch and make a real impact on customer journeys.
- Qualifications: 5+ years of CRO experience and strong front-end development skills in JavaScript, HTML, and CSS.
The predicted salary is between 63000 - 77000 £ per year.
I'm hiring a
Technical CRO Manager for one of the UK's leading customer acquisition businesses.
This is a rare opportunity to build and own an internal CRO capability from the ground up, taking responsibility for experimentation across multiple high-traffic lead generation brands while helping shape the future of the CRO function.
Unlike many CRO roles, this isn't purely strategy and analysis. They need someone who can combine experimentation expertise, commercial thinking, and hands-on front-end testing skills .
The Company
A fast-growing international marketing and technology business operating across the UK, USA, Canada, Australia, and France.
They own and operate their own digital brands rather than acting as an agency, giving them complete control over customer acquisition, experimentation, and optimisation across the customer journey.
With 40+ lead-generation journeys and significant investment into paid search and paid social, there is huge scope to drive measurable commercial impact through experimentation.
The opportunity
The business has invested in CRO through external contractors for the last couple of years and is now bringing the capability in-house.
You'll take ownership of
- The CRO roadmap
- Experimentation strategy
- Testing frameworks
- Front-end test implementation
- Future team growth
As the function matures, there is a genuine opportunity to build and lead a dedicated experimentation team.
- What you'll be doing
- Own the CRO and experimentation roadmap across multiple brands
- Design, build, and analyse A/B testing programmes
- Create a structured, high-velocity testing pipeline
• Build and validate experiments using
- HTML
- CSS
- Java Script
- Manipulate the DOM and deploy front-end tests using Convert. com or comparable platforms
- Use behavioural analytics tools such as Mouseflow, Clarity and Full Story to identify optimisation opportunities
- Prioritise testing opportunities based on commercial impact, traffic volumes and lead quality
- Present recommendations and business cases to senior stakeholders
- Work closely with Marketing, Technical and Compliance teams to drive growth
- What they're looking for
- Must-haves
- 5+ years dedicated CRO experience
- Experience running end-to-end experimentation programmes
- Strong A/B testing and experimentation methodology knowledge Strong statistical understanding and test analysis skills
- Commercial mindset focused on revenue and profitability
- Excellent understanding of UX and customer journey optimisation
- Technical requirements
• 3+ years commercial experience using
- Java Script
- HTML
- CSS
- Experience implementing front-end tests yourself
- Experience with Convert, Optimizely, VWO, AB Tasty or similar platforms
- Experience using session replay and behavioural analytics tools
- Nice to have
- Lead generation experience
- Agency experience
- Previous mentoring or team leadership exposure
- Experience helping build CRO functions
Why this role?
- Build an internal CRO capability from scratch
- Own experimentation across 40+ customer journeys
- Significant leadership backing for CRO investment
- Genuine progression into team leadership
- High levels of autonomy and ownership
- Blend of strategy, experimentation, front-end development, and commercial impact
- International business with ambitious growth plans
Package
- Up to £60,000 salary
- Bonus scheme
- Hybrid working (2-3 days per week in Macclesfield)
- Private medical insurance
- Gym membership
- Life insurance
- Team socials and events
- Clear progression opportunities
- Interview process
- Initial interview with Marketing leadership
- Practical experimentation framework task and presentation
- Final interview with senior stakeholders
If you're a CRO professional who still enjoys getting hands-on with experimentation code, while also wanting the opportunity to build a function and influence strategy, this is an outstanding opportunity.
#J-18808-Ljbffr
Technical CRO Manager (Frontend Experimentation) in Macclesfield employer: Harnham
Join a leading UK-based media organisation at the forefront of digital transformation, where your role as Director of Streaming Product and Growth will be pivotal in shaping the future of their subscription services. With a strong emphasis on innovation and a collaborative work culture, you'll have access to significant growth opportunities, competitive salary packages, and a performance-based bonus structure, all while working in a dynamic environment that values data-driven decision making and customer-centric strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Technical CRO Manager (Frontend Experimentation) in Macclesfield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Harnham and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Harnham are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Harnham on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Harnham. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Technical CRO Manager (Frontend Experimentation) in Macclesfield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Harnham. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Harnham:Show us that you’ve done your homework! In your application, briefly mention what you admire about Harnham’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Harnham
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Harnham will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Harnham, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
