At a Glance
- Tasks: Lead conversion rate optimisation and experimentation for multiple digital brands.
- Company: Fast-growing digital organisation with a diverse portfolio and international presence.
- Benefits: Competitive salary, strong investment in marketing, and opportunities for professional growth.
- Other info: Join a dynamic team focused on innovation and data-driven decision-making.
- Why this job: Shape the CRO function and make a measurable impact on customer journeys.
- Qualifications: Experience in CRO, A/B testing, and strong analytical skills required.
The predicted salary is between 45000 - 60000 £ per year.
This is an exciting opportunity for a CRO Manager to take ownership of conversion rate optimisation and experimentation within a growing digital business. Joining at a pivotal stage, you will have the chance to shape the CRO function, influence strategy, and deliver measurable commercial impact across multiple customer journeys and digital products.
THE COMPANY
They are a fast-growing digital organisation with an international presence and a diverse portfolio of online brands and products. Their business is focused on delivering high-quality customer acquisition through digital channels, supported by strong investment in marketing, technology, and data-driven decision-making. As they continue to expand, they are bringing conversion rate optimisation in-house, creating a unique opportunity for someone to establish best practices, drive experimentation, and help build a high-performing optimisation function.
THE ROLE
As a CRO Manager, you will lead CRO strategy across multiple digital brands, products, and acquisition funnels, working closely with cross-functional teams to improve customer journeys and conversion performance. Specifically, you can expect to be involved in the following:
- Owning the CRO and experimentation roadmap across multiple digital products
- Designing, executing, and analysing A/B and multivariate testing programmes
- Developing hypotheses based on user behaviour, analytics, and business objectives
- Identifying opportunities to improve conversion rates and customer experience
- Partnering with Product, Marketing, and Development teams to implement test plans
- Measuring, reporting, and communicating the commercial impact of experimentation
- Establishing CRO frameworks, processes, and best practices
- Supporting the future growth and development of the internal CRO capability
SKILLS AND EXPERIENCE
The successful CRO Manager will have the following skills and experience:
- Strong commercial experience in conversion rate optimisation and experimentation
- Proven success running A/B testing programmes and delivering measurable results
- Expertise in hypothesis development, test design, and optimisation methodologies
- Experience using experimentation platforms such as Optimizely, VWO, Convert.com, or similar
- Strong analytical skills with the ability to interpret user behaviour and performance data
- Confident communicating insights and influencing stakeholders across the business
- Experience within lead generation, ecommerce, digital marketing, or performance-driven environments is advantageous
BENEFITS
The successful CRO Manager will receive the following benefits:
Salary between £45,000 - £60,000 - depending on experience
CRO Manager in Macclesfield employer: Harnham
Join a leading UK-based media organisation at the forefront of digital transformation, where your role as Director of Streaming Product and Growth will be pivotal in shaping the future of their subscription services. With a strong emphasis on innovation and a collaborative work culture, you'll have access to significant growth opportunities, competitive salary packages, and a performance-based bonus structure, all while working in a dynamic environment that values data-driven decision making and customer-centric strategies.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Manager in Macclesfield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Harnham and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Harnham are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Harnham on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Harnham. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRO Manager in Macclesfield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Harnham. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Harnham:Show us that you’ve done your homework! In your application, briefly mention what you admire about Harnham’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Harnham
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Harnham will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Harnham, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
