At a Glance
- Tasks: Lead performance marketing strategy and mentor a high-performing team.
- Company: Fast-growing consumer brand with a focus on digital and subscription models.
- Benefits: Up to £100,000 salary, 20% bonus, hybrid work model.
- Other info: High visibility with senior leadership and excellent career progression opportunities.
- Why this job: Shape marketing strategy and drive real business growth in a dynamic environment.
- Qualifications: Strong leadership experience in performance marketing, ideally in wellness.
The predicted salary is between 63000 - 77000 £ per year.
This is an opportunity to take ownership of performance marketing at a pivotal stage of growth for a leading direct-to-consumer consumer brand. You'll have the scope to shape strategy, influence senior leadership decisions, and build a high-performing function that connects media investment to broader commercial outcomes including customer acquisition, retention and lifetime value.
They are a fast-growing consumer business operating within a highly digital, subscription-led model. With an established customer base and a strong focus on customer retention, they combine product innovation with data-driven decision making to drive sustainable growth. Growth, brand, product and ecommerce teams work closely together, creating an environment where your recommendations will have visible commercial impact.
As Head of Performance Marketing, you will lead the overall performance marketing strategy across key digital acquisition channels while developing the existing team and operating model.
- Owning and evolving the performance marketing strategy across paid digital channels
- Leading, mentoring and developing an established performance marketing team
- Connecting channel performance to wider commercial objectives, including CAC, LTV, retention and subscription economics
- Advising senior leadership on budget allocation, growth opportunities and measurement frameworks
- Identifying opportunities to improve acquisition efficiency and overall marketing effectiveness
- Working closely with CRM, brand, creative, ecommerce and product teams to optimise the customer journey
- Developing a clear view on attribution, incrementality and performance measurement
- Evaluating new channels, technologies and growth opportunities as the business expands
Strong performance marketing leadership experience within a consumer-focused digital environment - ideally in the wellness space. Commercially minded with the ability to connect marketing activity to business outcomes. Comfortable balancing strategic thinking with hands-on understanding of channel performance. Strong analytical and decision-making capabilities supported by data and insight.
High visibility with senior leadership and significant influence over commercial strategy. Career progression as the business continues to scale in the UK and internationally.
If you're a commercially driven performance marketing leader looking to shape strategy, develop teams and drive measurable business growth, apply now to learn more about this Head of Performance Marketing opportunity.
Senior Marketing Manager (Senior Performance Marketing Manager) in London employer: Harnham
As a leading specialist data consultancy, we pride ourselves on fostering a collaborative and innovative work culture that empowers our Analytics Engineering Consultants to thrive. With a focus on professional development, we offer extensive growth opportunities and the chance to work on high-impact projects across diverse industries, all while enjoying the flexibility of remote work in the UK. Join us to be part of a team that values your expertise and encourages you to influence strategy and drive meaningful change for our clients.
