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- Tasks: Shape CRM strategy and elevate data capabilities to enhance customer experiences.
- Company: Dynamic, data-driven marketing agency with a focus on impactful CRM programmes.
- Benefits: Competitive salary up to £60,000 plus benefits in a hybrid work environment.
- Why this job: Make a measurable impact using data to drive ROI and improve customer engagement.
- Qualifications: Strong CRM experience, analytical skills, and proficiency in tools like Tableau and Adobe Analytics.
- Other info: Opportunity to mentor junior colleagues and collaborate with well-known brands.
The predicted salary is between 43200 - 72000 £ per year.
This is an exciting opportunity to step into a newly created Senior Data Strategist position where you’ll shape CRM strategy, elevate data capabilities, and influence major customer experience programmes. If you’re motivated by using data to drive ROI and challenge how organisations understand and engage their customers, this role offers the strategic ownership you’re looking for.
The Company: They are a growing, data-driven marketing agency known for delivering impactful CRM and customer engagement programmes. Working across a variety of sectors, they partner with well-known brands to unlock value from customer data and optimise cross-channel journeys. With a strong reputation for analytical excellence and an ambitious growth agenda, they offer an environment where strategic thinkers can make a measurable impact.
The Role: As Senior Data Strategist, you will:
- Own and deliver CRM strategy for clients, focusing on how data can drive ROI and hit key performance metrics.
- Develop and orchestrate comms plans across complex projects, leveraging data and technology to optimise customer journeys.
- Write and refine data project briefs, setting clear technical and analytical requirements for specialist teams.
- Apply analytical thinking across CRM delivery, translating complex concepts into simple, actionable insights.
- Craft compelling data-driven stories and presentations for senior stakeholders using tools like PowerPoint.
- Support the development of KPIs and performance measurement frameworks.
- Use tools such as Tableau and Adobe Analytics to surface insights and identify optimisation opportunities.
- Build and maintain strong relationships with client stakeholders up to senior management level.
- Collaborate with third-party partners (e.g., Braze, agencies) to enhance data use cases.
- Lead strategic outputs across project teams and mentor junior colleagues where needed.
Your Skills & Experience: You will need:
- Strong experience working with CRM principles, channels, and data-driven strategy.
- Proven ability to use insight, analytics, and behavioural economics to shape customer strategies.
- Understanding of Performance Marketing and its interplay with CRM.
- Working proficiency with tools such as Tableau and Adobe Analytics.
- Strong Excel skills and confidence using the wider Microsoft or Google Suite.
- A strategic mindset with the ambition to identify opportunities for improvement and growth.
- Excellent communication skills and the ability to present insight-led stories to senior stakeholders.
HOW TO APPLY: Apply by sending your CV to Joe by the link below.
Senior CRM Strategist in London employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Strategist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how your experience aligns with their goals and how you can drive ROI using data. Show them you mean business!
✨Tip Number 3
Don’t just apply; engage! When you submit your application through our website, follow up with a friendly email expressing your enthusiasm for the role. It shows initiative and keeps you on their radar.
✨Tip Number 4
Practice your storytelling skills. Be prepared to present your insights and experiences in a compelling way during interviews. Use examples that highlight your analytical thinking and how you've driven customer engagement in the past.
We think you need these skills to ace Senior CRM Strategist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Senior CRM Strategist role. Highlight your experience with CRM principles and data-driven strategies, and don’t forget to showcase your analytical skills. We want to see how you can drive ROI and enhance customer engagement!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about using data to shape customer experiences. Share specific examples of how you've influenced CRM strategies in the past, and let your personality come through!
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your proficiency with tools like Tableau and Adobe Analytics. We love seeing how you’ve used these tools to derive insights and optimise customer journeys in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Harnham
✨Know Your Data Inside Out
As a Senior CRM Strategist, you'll need to demonstrate your expertise in data-driven strategies. Brush up on the latest trends in CRM and be ready to discuss how you've used data to drive ROI in past roles. Prepare specific examples that showcase your analytical skills and how they’ve influenced customer engagement.
✨Master the Art of Storytelling
You'll be crafting compelling narratives from data, so practice presenting your insights clearly and engagingly. Use tools like PowerPoint to create a mock presentation based on a previous project. This will not only help you articulate your thoughts but also show your ability to communicate effectively with senior stakeholders.
✨Familiarise Yourself with Key Tools
Make sure you're comfortable using Tableau and Adobe Analytics, as these are crucial for the role. If you haven't used them recently, consider doing a quick refresher course or tutorial. Being able to discuss your experience with these tools confidently will set you apart from other candidates.
✨Build Rapport with Stakeholders
Since relationship-building is key in this role, think about how you can demonstrate your interpersonal skills during the interview. Prepare to share examples of how you've successfully collaborated with clients or third-party partners in the past, highlighting your ability to influence and lead strategic discussions.
