At a Glance
- Tasks: Lead strategic CRM programmes for high-profile brands and manage client relationships.
- Company: Established CRM agency with a collaborative and supportive culture.
- Benefits: Competitive salary, hybrid work model, and clear progression opportunities.
- Other info: Dynamic environment with exciting growth and mentorship opportunities.
- Why this job: Shape impactful marketing strategies while working with globally recognised brands.
- Qualifications: Strong agency experience in CRM and proven leadership skills.
The predicted salary is between 65000 - 65000 £ per year.
This is an opportunity to step into a senior leadership role within a well-established CRM and data-led agency entering an exciting growth phase. With new global backing and an expanding client portfolio, you will play a key role in shaping strategic CRM programmes for high-profile consumer brands while leading a high-performing client services team.
The Company
They are a specialist CRM agency with a long-standing reputation for delivering data-driven marketing solutions for global consumer brands. Operating for several decades, they combine strategic thinking with hands-on campaign delivery across digital channels. Recent investment has accelerated their growth, bringing new international opportunities while maintaining a collaborative and close-knit culture. The team environment is fast-paced, supportive, and focused on delivering measurable impact for clients.
The Role
- You will take ownership of key client accounts, acting as the strategic lead while ensuring seamless campaign delivery and commercial success.
- Lead and grow complex CRM accounts, ensuring delivery against client objectives.
- Shape CRM strategy across lifecycle marketing, campaigns, and customer engagement.
- Manage senior client relationships and act as a trusted partner to stakeholders.
- Oversee campaign delivery across multiple channels, ensuring quality, timeliness, and budget adherence.
- Collaborate with cross-functional teams including strategy, data, creative, and technology.
- Drive commercial performance including revenue growth and profitability.
- Mentor and develop account team members, fostering a high-performing culture.
Your Skills and Experience
- Strong experience operating within an agency environment, ideally within CRM or data-led marketing.
- Proven capability leading large, complex client accounts with high levels of stakeholder engagement.
- Deep understanding of CRM strategy and campaign delivery across channels such as email, web, app, and push.
- Commercial awareness with experience managing budgets and identifying growth opportunities.
- Confidence balancing strategic thinking with hands-on delivery.
- Experience leading and developing teams.
- Familiarity with marketing technology platforms; exposure to tools such as Braze is beneficial but not essential.
What They Offer
- Opportunity to lead a flagship account within a growing agency.
- Exposure to globally recognised brands and complex CRM programmes.
- A collaborative environment with clear progression opportunities.
- Backing from a global network while retaining an independent agency feel.
How to Apply
If this role sounds like the right next step in your career, apply now to learn more.
Senior Account Director in London employer: Harnham
Join a dynamic and supportive team at a leading CRM agency in London/Bristol, where you will have the opportunity to shape strategic programmes for renowned global brands. With a strong focus on employee growth and a collaborative culture, this role offers clear progression pathways and the chance to work within a fast-paced environment backed by international investment, all while maintaining the close-knit feel of an independent agency.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Harnham and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Harnham are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Harnham on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Harnham. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Account Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Harnham. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Harnham:Show us that you’ve done your homework! In your application, briefly mention what you admire about Harnham’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Harnham
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Harnham will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Harnham, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
