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- Tasks: Analyse marketing performance and customer behaviour to deliver actionable insights.
- Company: Data-led marketing consultancy working with top clients across various sectors.
- Benefits: Flexible hybrid working, competitive salary, and opportunities for career progression.
- Why this job: Join a collaborative team and work on impactful projects in a fast-paced environment.
- Qualifications: 2-4 years in marketing analytics, strong Excel skills, and a degree in a quantitative field.
- Other info: Gain exposure to diverse clients and industries while developing key stakeholder skills.
The predicted salary is between 36000 - 60000 £ per year.
This organisation is a data-led marketing and analytics consultancy working with well-known clients across multiple sectors. It partners closely with marketing, digital, and customer teams to deliver insight-driven strategies that improve campaign performance, customer engagement, and commercial outcomes.
The business operates at the intersection of marketing analytics and customer insight, combining performance data from paid media, digital analytics, and customer behaviour to inform decision-making. Its work is highly collaborative and client-facing, supporting fast-moving marketing environments where insight needs to be translated quickly into action.
You will join a collaborative data and analytics team embedded within client accounts and working closely with marketing, strategy, and technology stakeholders. The team structure includes data partners, marketing technology specialists, project managers, and senior data leadership. This role will support multiple client engagements, typically splitting time across two accounts, and requires confidence working directly with stakeholders in a fast-paced, agency-style environment.
This Marketing & Customer Analyst role focuses on analysing marketing performance and customer behaviour to generate clear, actionable insight for clients. You will work across paid media analysis, creative effectiveness, and customer analytics, using data from multiple platforms to understand what is driving performance and how campaigns and customer strategies can be optimised. The role is hands-on and delivery-focused, requiring strong Excel capability, confidence working with marketing data, and the ability to clearly communicate findings to non-technical stakeholders through presentations and reporting.
Key Responsibilities- Analyse creative effectiveness, headline performance, bidding strategies, and regional optimisation across paid media platforms.
- Work with data from platforms such as paid search, paid social, and programmatic advertising.
- Assess performance metrics including ROAS, CPL, CTR, and conversion rates.
- Combine data from multiple sources, including digital analytics tools, to produce actionable insights.
- Analyse customer behaviour including loyalty, retention, membership dynamics, and purchasing patterns.
- Identify trends, changes, and underlying drivers of customer actions.
- Support behavioural segmentation and customer insight initiatives.
- Translate findings into clear recommendations that inform marketing and business decisions.
- Deliver analysis using tools such as Excel and BI platforms.
- Present insights clearly through reports and presentations.
- Work closely with data partners and strategy leads to support client delivery.
- Operate confidently in client-facing environments, responding to changing priorities.
- Excel (advanced level required)
- Power BI and Looker (both required)
- Digital analytics platforms - Google and Adobe analytics
- Paid media platforms (search, social, and programmatic)
- 2–4 years' experience in marketing analytics, customer analytics, or a related role.
- Strong Excel skills, including advanced formulas, pivots, and data manipulation.
- Experience working with marketing and performance data.
- Understanding of paid media metrics and optimisation principles.
- Experience analysing customer behaviour and segmentation.
- Degree in mathematics, statistics, or a closely related quantitative discipline.
- Comfortable working in fast-paced, marketing agency environments.
- Strong communication skills, with the ability to explain insights clearly.
- Work on varied, high-impact marketing and customer analytics projects.
- Gain exposure to multiple clients and industries.
- Develop strong commercial and stakeholder-facing skills.
- Join a collaborative, data-led environment with clear progression.
- Enjoy flexible hybrid working across multiple UK locations.
Marketing and Customer Analyst in London employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Customer Analyst in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or attend local meetups. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to marketing analytics. We suggest doing mock interviews with friends or using online platforms to get comfortable with articulating your insights and experiences.
✨Tip Number 3
Showcase your skills! Create a portfolio of your past projects or analyses. We recommend including case studies that highlight your ability to turn data into actionable insights, especially in marketing contexts.
✨Tip Number 4
Don’t forget to apply through our website! It’s a great way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing and Customer Analyst in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing and Customer Analyst role. Highlight your experience with marketing analytics, customer behaviour analysis, and any relevant tools like Excel and Power BI. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing analytics and how your background makes you a great fit for our team. Keep it concise but engaging – we love a good story!
Showcase Your Analytical Skills: In your application, don’t forget to showcase your analytical skills. Mention specific projects where you've used data to drive decisions or improve performance. We’re all about insight-driven strategies, so let us know how you’ve contributed to that in the past!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Harnham
✨Know Your Data
Make sure you brush up on your knowledge of marketing analytics and customer behaviour. Be prepared to discuss specific metrics like ROAS, CPL, and CTR, and how they impact campaign performance. This will show that you understand the core of what the role entails.
✨Excel Skills on Display
Since advanced Excel skills are a must for this role, practice using complex formulas, pivot tables, and data manipulation techniques. You might be asked to demonstrate these skills during the interview, so having examples ready can really set you apart.
✨Communicate Clearly
You’ll need to explain insights to non-technical stakeholders, so practice presenting your findings in a clear and concise manner. Use simple language and focus on how your insights can drive marketing decisions. This will highlight your ability to bridge the gap between data and actionable strategies.
✨Show Your Collaborative Spirit
This role is all about teamwork, so be ready to share examples of how you've worked collaboratively in the past. Highlight experiences where you’ve engaged with different stakeholders or contributed to a team project, as this will demonstrate your fit for their collaborative environment.
