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- Tasks: Create and manage exciting multi-channel CRM campaigns using innovative tools.
- Company: Join a dynamic, membership-led organisation with a focus on growth.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Why this job: Kickstart your CRM career and make an impact in a fast-paced environment.
- Qualifications: 1 year of experience in CRM or email marketing; familiarity with Braze is a plus.
- Other info: Great chance to enhance your skills in a supportive team.
The predicted salary is between 36000 - 60000 £ per year.
The client is a scaling, membership-led organisation operating a subscription model and delivering partner-driven offers and experiences to a broad member base across multiple sectors.
The client is looking to appoint a CRM Marketing Executive to join their growing CRM and lifecycle team. Reporting into a Lifecycle Marketing Lead, the role will focus on the delivery of multi-channel CRM campaigns and the execution of automated lifecycle journeys. This is a hands-on position, ideal for someone at an early stage of their CRM career who is keen to build strong technical capability within a sophisticated marketing automation environment.
Key Responsibilities- Build and deploy lifecycle, transactional and promotional campaigns across email, push, SMS and in-app messaging using Braze.
- Support the delivery of automated journeys including onboarding, renewal and win-back programmes.
- Develop and maintain reusable templates and modular designs across CRM channels.
- Create and adapt campaign copy where required, ensuring messaging remains clear and consistent.
- Keep all journeys and content accurate and up to date, including refreshing offers and seasonal messaging.
- Support segmentation, tagging and personalisation to ensure dynamic content renders correctly.
- Monitor live campaigns and journeys, identifying opportunities for optimisation and testing.
- Assist with campaign reporting and analysis to support ongoing performance improvement.
- At least 1 year of experience in a CRM, lifecycle or email marketing role.
- Hands-on experience with Braze or Iterable (or a similar marketing automation platform).
- Confident building journeys, templates and multi-channel campaigns.
- Strong attention to detail, particularly around QA, segmentation and personalisation.
- Organised, proactive and comfortable working in a fast-paced environment.
- Copywriting experience is not essential; confidence editing and adapting messaging is sufficient.
Please note we cannot offer sponsorship.
CRM Marketing Executive in London employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the CRM and marketing space on LinkedIn. Join relevant groups and engage in discussions. You never know who might have a lead on that perfect job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing any campaigns you've worked on, even if they were just for practice. This will give potential employers a taste of what you can do with tools like Braze.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of CRM strategies and automation tools. Be ready to discuss how you would approach building lifecycle campaigns and optimising them for better performance.
✨Tip Number 4
Don't forget to apply through our website! We’ve got loads of opportunities that could be a great fit for you. Plus, it’s a straightforward way to get your application noticed!
We think you need these skills to ace CRM Marketing Executive in London
Some tips for your application 🫡
Show Your Passion for CRM: When writing your application, let us see your enthusiasm for CRM and marketing automation. Share any relevant experiences or projects that highlight your interest in this field, especially if you've worked with platforms like Braze.
Tailor Your Application: Make sure to customise your CV and cover letter to match the job description. Highlight your experience with multi-channel campaigns and any specific skills that align with what we're looking for in a CRM Marketing Executive.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your messaging is easy to read and understand. Avoid jargon unless it’s relevant to the role!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Harnham
✨Know Your CRM Tools
Make sure you’re familiar with Braze or similar marketing automation platforms. Brush up on how to build and deploy campaigns, as well as how to create automated journeys. Being able to discuss your hands-on experience confidently will impress the interviewers.
✨Showcase Your Campaign Experience
Prepare examples of multi-channel CRM campaigns you've worked on. Be ready to talk about your role in these projects, the challenges you faced, and how you optimised them. This will demonstrate your practical knowledge and problem-solving skills.
✨Attention to Detail is Key
Highlight your ability to maintain accuracy in campaigns, especially regarding segmentation and personalisation. You might even want to mention a time when your attention to detail made a significant difference in a project. This will show that you understand the importance of precision in CRM.
✨Be Proactive and Organised
Since the role is in a fast-paced environment, share examples of how you’ve managed multiple tasks or projects simultaneously. Discuss any tools or methods you use to stay organised. This will reassure them that you can handle the demands of the position.
