At a Glance
- Tasks: Lead customer engagement and loyalty strategy for a top consumer brand.
- Company: Well-established omnichannel business focused on exceptional customer experiences.
- Benefits: Competitive salary, career growth, and a dynamic work environment.
- Other info: Opportunity to lead a small team and collaborate across various functions.
- Why this job: Shape CRM strategy and make a real impact on customer loyalty.
- Qualifications: Experience in CRM, customer lifecycle marketing, and strong analytical skills.
Livingston, Scotland or London (2 days a week on-site). An exciting opportunity has arisen for a Senior CRM & Loyalty Manager to lead customer engagement, loyalty strategy, and lifecycle marketing for a well-established consumer brand. This is a high-impact leadership role where you will shape CRM strategy, drive customer retention, and influence the future direction of loyalty and personalisation initiatives. You will also have the opportunity to lead a small team while working closely with stakeholders across marketing, technology, analytics, and digital functions.
THE COMPANY
They are a highly recognised omnichannel consumer business with a strong customer focus and a significant investment in digital transformation. Operating across both physical and online channels, they are committed to delivering exceptional customer experiences through data-driven marketing and technology. Their CRM function plays a central role in customer growth, retention, and loyalty, making this a visible and commercially important position. As they continue to evolve their customer engagement capabilities, they are investing heavily in personalisation, automation, and CRM innovation.
THE ROLE
As a Senior CRM Analyst you will own and shape the CRM and loyalty strategy for a leading omnichannel consumer brand, driving customer engagement, retention, personalisation, and CRM transformation in a high-impact leadership role. Specifically, you can expect to be involved in the following:
- Own and develop the loyalty programme strategy, driving customer engagement and retention
- Define and execute CRM and loyalty initiatives in partnership with senior leadership
- Lead customer lifecycle marketing programmes and automated customer journeys
- Deliver CRM activity across email, web, mobile, and in-store touchpoints
- Analyse campaign performance and customer behaviour to provide actionable recommendations
- Drive CRM transformation projects from requirements gathering through to implementation
- Collaborate with analytics, technology, ecommerce, and marketing teams to improve customer experiences
- Lead, mentor, and develop a small CRM team
SKILLS AND EXPERIENCE
The successful Senior CRM Manager will have the following skills and experience:
- Strong commercial experience in CRM, customer lifecycle marketing, and loyalty strategy
- Experience working within retail, ecommerce, consumer, or customer-focused environments
- Hands-on experience with CRM platforms and marketing automation technologies
- Strong knowledge of Salesforce Marketing Cloud or similar CRM technologies
- Proven experience owning or significantly contributing to loyalty programme development
- Excellent stakeholder management and cross-functional collaboration skills
- Strong analytical mindset with the ability to translate insight into business action
BENEFITS
The successful Senior CRM Manager will receive the following benefits:
Salary between £55,000 - £75,000 - depending on experience
Senior CRM Manager in Livingston employer: Harnham
Join a leading UK-based media organisation at the forefront of digital transformation, where your role as Director of Streaming Product and Growth will be pivotal in shaping the future of their subscription services. With a strong emphasis on innovation and a collaborative work culture, you'll have access to significant growth opportunities, competitive salary packages, and a performance-based bonus structure, all while working in a dynamic environment that values data-driven decision making and customer-centric strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager in Livingston
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Harnham and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Harnham are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Harnham on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Harnham. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Manager in Livingston
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Harnham. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Harnham:Show us that you’ve done your homework! In your application, briefly mention what you admire about Harnham’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Harnham
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Harnham will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Harnham, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
