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For Companies At a Glance
- Tasks: Lead a team to analyse customer insights and optimise marketing strategies.
- Company: Join the UK's largest online healthcare platform with a mission-driven focus.
- Benefits: Competitive salary, bonus, hybrid work, and opportunities for career growth.
- Why this job: Make a real impact in healthcare by shaping customer experiences.
- Qualifications: Strong SQL skills and experience in customer segmentation and team leadership.
- Other info: Exciting projects and high visibility with senior leadership await you.
The predicted salary is between 60000 - 70000 £ per year.
£60,000–£70,000 + 10% Bonus | Leeds (2 days/week) | Healthcare E-commerce
THE COMPANY
UK's largest online healthcare platform delivering prescriptions directly to patients' homes. Four core divisions: NHS prescription delivery, private online consultations, pet healthcare, and direct-to-consumer health products. PE-backed, forecasting 20% growth, scaling to £1bn+ turnover.
THE ROLE
Lead the customer insight function and manage a team of 4 Insight Analysts. Full ownership of customer segmentation, LTV modeling, and insight strategy across acquisition, retention, and lifecycle campaigns. Report to Head of Customer Insight. Hands-on leadership role - balance strategic ownership with getting into the data yourself.
WHAT YOU'LL DO
- Own LTV modeling and RFM analysis across the business
- Build customer segmentation frameworks for acquisition and retention programs
- Work with social listening tools and voice of customer data
- Design and analyze A/B tests to optimize campaigns
- Partner with Data Science on predictive models (churn, propensity, scoring)
- Present insights to CMO, CRM Director, and Finance teams
- Manage team of 4 analysts - set direction, develop talent, show what great looks like
KEY PROJECTS
- Azure to Microsoft Fabric migration (starts January)
- Tableau to Power BI migration
- LTV model rollout across organization
- RFM integration into CRM workflows
- Smart Reminders campaign measurement (prescription refills)
WHAT YOU NEED
Essential:
- Strong SQL (querying large datasets, complex joins, optimization)
- Customer segmentation, LTV modeling, or RFM analysis experience
- Understanding of predictive models (churn, propensity, scoring)
- Power BI or Tableau for dashboards
- Team leadership or mentorship experience
- Confident C-suite communicator with energy and presence
Highly Desirable:
- Subscription business or repeat purchase experience
- E-commerce or direct-to-consumer analytics
- Marketing analytics background
- Python or R for data analysis
TECH STACK
SQL (essential) | Power BI (migrating from Tableau) | Azure/Microsoft Fabric | Python (nice to have) | Social listening tools
WHAT'S ON OFFER
£60K-£70K base + 10% bonus
Leeds hybrid (2 days/week, near M1)
Greenfield opportunity to build insight function
Team will grow significantly if successful
High visibility with senior leadership
Mission-driven: helping patients access healthcare
INTERVIEW PROCESS
1-hour with Head of Customer Insight (motivations, fit)
Technical task: dataset + brief, create insight output in Power BI, present findings (~90 mins, preferably F2F Leeds)
Final interview (senior leadership, offer)
Timeline: 2-3 weeks
HOW TO APPLY
Send CV to Mohammed Buhariwala at Harnham
Keywords: Customer Insight, LTV, RFM, Segmentation, SQL, Power BI, Healthcare, E-commerce, Leeds
Lead Customer Insight Analyst in Leeds employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Customer Insight Analyst in Leeds
✨Tip Number 1
Get to know the company inside out! Research their mission, values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Practice your storytelling skills. When discussing your experience, frame it in a way that highlights your impact on customer insights and data analysis. Use specific examples that relate to the role's requirements.
✨Tip Number 3
Don’t shy away from asking questions during interviews! Prepare insightful queries about their current challenges in customer segmentation or LTV modelling. It shows you're engaged and ready to contribute.
✨Tip Number 4
Apply through our website for a smoother process! It not only keeps everything organised but also shows your commitment to joining our team. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Lead Customer Insight Analyst in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Lead Customer Insight Analyst. Highlight your experience with SQL, customer segmentation, and any leadership roles you've had. We want to see how your skills align with our needs!
Showcase Your Data Skills: Since this role involves a lot of data analysis, don’t shy away from showcasing your SQL prowess and any experience with Power BI or Tableau. We love seeing real examples of how you've used data to drive insights in previous roles.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate straightforward communication, especially when it comes to complex topics like LTV modeling and predictive analytics. Make it easy for us to see your value!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Harnham
✨Know Your Data Inside Out
As a Lead Customer Insight Analyst, you'll be expected to dive deep into data. Brush up on your SQL skills and be ready to discuss how you've used complex queries in past roles. Prepare examples of customer segmentation or LTV modelling you've done, as this will show your hands-on experience.
✨Showcase Your Leadership Skills
You'll be managing a team of analysts, so it's crucial to demonstrate your leadership style. Think about times when you've mentored others or led projects. Be prepared to discuss how you set direction and develop talent within your team.
✨Prepare for Technical Tasks
Expect a technical task during the interview where you'll need to create insights using Power BI. Familiarise yourself with the specific dataset they provide and practice presenting your findings clearly and confidently. This is your chance to shine, so make sure you can explain your thought process.
✨Communicate with Confidence
You'll be presenting insights to senior leadership, so strong communication skills are a must. Practice articulating your insights in a way that’s engaging and easy to understand. Use examples from your previous roles to illustrate your points and show your energy and presence.
