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For Companies At a Glance
- Tasks: Lead a marketing analytics team to drive data-driven decisions and insights.
- Company: Established digital business transforming under new leadership with a focus on growth.
- Benefits: Competitive salary, private healthcare, flexible hours, and generous holiday allowance.
- Why this job: Be at the forefront of marketing analytics and influence key business decisions.
- Qualifications: Proven experience in marketing analytics and strong stakeholder management skills.
- Other info: Join a dynamic team with opportunities for professional growth and development.
The predicted salary is between 48000 - 72000 £ per year.
Job Description
Lead Marketing Analyst
Location: Remote (UK-based)
Salary: Up to £100,000
Please note, you must be a resident in the UK and have full right to work.
The Company
A global digital entertainment business with millions of active users worldwide. Known for creating immersive experiences and building strong communities, the company continues to invest heavily in data-driven marketing. You'll be joining a dedicated Analytics, Data Science & Engineering hub that shapes strategy across marketing, customer lifecycle, and product.
The Role
This is a senior role leading marketing analytics for a fast-scaling consumer brand. You'll be the central expert on campaign measurement, attribution, and optimisation, guiding spend and targeting decisions across multiple channels. Alongside delivering hands-on analysis, you'll mentor a small team, partner with senior stakeholders, and ensure best practice in data-driven marketing decisions.
Key Responsibilities
- Lead and mentor a small marketing analytics team, setting best practices and ways of working.
- Own full-funnel, cross-channel analysis covering acquisition, engagement, and retention.
- Improve campaign performance measurement through attribution modelling, incrementality testing, and media mix modelling.
- Partner with Data Science to develop predictive models (e.g. LTV, churn) to inform budget allocation.
- Build and maintain marketing forecast models to optimise spend and ROI.
- Conduct robust statistical analysis to improve campaign testing methodologies.
- Deliver clear reporting and actionable insights to marketing, CRM, and executive stakeholders.
- Collaborate with Data Engineering to ensure reliable data pipelines and infrastructure.
- Champion a data-first approach across marketing and product teams.
Skills & Experience
Essential:
- You must have experience in the gaming industry
- 5+ years' experience in marketing analytics or a related data role.
- Proven ability to lead or mentor junior analysts.
- Expertise in attribution, incrementality, and campaign measurement.
- Strong SQL skills and proficiency with analytics tools (e.g. GA4, Looker, Tableau, Power BI).
- Hands-on experience with digital marketing channels including CRM, paid media, and lifecycle.
- Strong communication skills, comfortable influencing senior stakeholders.
- Excellent statistical analysis and data storytelling ability.
Lead Marketing Analyst employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Marketing Analyst
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work at companies you admire. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Prepare for those interviews! Research the company’s recent projects and challenges, especially around data and analytics. This will help us show off our knowledge and how we can contribute to their growth strategy.
✨Tip Number 3
Practice makes perfect! Get comfortable with common interview questions related to marketing analytics. We can even do mock interviews with friends or mentors to boost our confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team.
We think you need these skills to ace Lead Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Lead Marketing Analyst. Highlight your experience in marketing analytics and any relevant technical skills like SQL or data visualisation tools. We want to see how you can contribute to our growth strategy!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing analytics and how your background aligns with our mission. Don’t forget to mention your experience in leading teams and managing stakeholders.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your impact. Whether it's improving campaign performance or developing predictive models, we love to see quantifiable results that show your expertise.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Harnham
✨Know Your Numbers
As a Lead Marketing Analyst, you'll need to demonstrate your expertise in data. Brush up on key metrics related to marketing analytics, such as customer lifetime value (LTV) and churn rates. Be ready to discuss how you've used these metrics to drive decision-making in previous roles.
✨Showcase Your Leadership Skills
Since this role involves line management, it's crucial to highlight your experience in leading teams. Prepare examples of how you've mentored others or led projects that required collaboration across departments. This will show that you can manage stakeholders effectively and foster a data-driven culture.
✨Master the Art of Presentation
You'll be presenting insights to senior stakeholders, so practice your presentation skills. Use clear visuals and concise language to convey complex data. Consider doing mock presentations with friends or colleagues to build confidence and receive feedback.
✨Understand the Business Landscape
Familiarise yourself with the company's growth strategy and how marketing analytics fits into it. Research their current digital products and customer engagement strategies. This knowledge will help you tailor your responses and demonstrate your genuine interest in contributing to their transformation.